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How Modern Technology is Influencing the Real Estate Market

By Guest Author | May 26, 2016

Older agents remember a time when real estate technology was almost non-existent. It wasn't that long ago. Looking back, agents are amazed by the vast amount of TIME that was spent per client.

How Modern Technology is Influencing the Real Estate Market

The more technology advances, the better your Realtor can help you – buying OR selling. Here’s a surprising list of technologies that have changed the face of the real estate industry, and helped make the process easier for you.

Online Listings Portal

Specialized Realty portal apps, sponsored by your agent, offer instant updates and instant pre-sorted, pre-screened listings. Then comes a software system that organizes a personalized site for each agent’s clients – automatically. You're getting instant, relevant information.

The portal is a specialized and organized site - with full information and tons of pictures. You can send “likes” to your agent directly from the site, and set up showings with one click.

One-click Signatures

Technology for electronic signatures has changed the market for buyers, sellers, and real estate agents. VeriSign™ and other software systems allow all parties to sign contracts securely - anytime, anywhere. It's legally binding, but doesn't have to be printed and filed.

The mobile signature portal decreases your stress level, and keeps everybody instantly available for last-minute changes.

QR Codes and Rider Cards

The real estate QR code is an extension idea, first proven in retail shopping technologies. It’s been effective in offering complete information with one simple scan of a smart phone.

Your agent sets up the "website" up with a template, and there is no space limit. See as many as 25 photos, or a 15-minute virtual tour video! Customized signs that are equipped with the scan code (rider cards) can be reused at the next property; simply re-program.

Online vendors of such systems are all around the net. You'll find information to make a confident buying decision at, or another premium online manufacturer.

Google Neighborhood View

Google pinpoints a location, of course, but there's a second advantage as you’re searching for a house. Switch to street view to check the neighborhood – both sides of the street. Location, location, location.

In this world of short attention spans, technology shares more information more quickly. As a buyer, you can now do much of the research yourself, with no wait. You can even set appointments for showings using premier “info technologies.” It allows more efficient service, and brings happy, informed clients.


About the Author: Lizzie Weakley is a freelance writer from Columbus, Ohio. She went to college at The Ohio State University where she studied communications. In her free time, she enjoys the outdoors and long walks in the park with her 3-year-old husky Snowball. The information in this article is credited to Homecodec.

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