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How Real Estate Agents Can Harness the Power of Twitter Hashtags

By Cali Cioppa | April 18, 2023

Twitter is a powerful tool that real estate agents can use to build their brand, generate leads, and connect with potential clients. However, with millions of tweets being posted every day, it can be challenging to get your message seen by the right people. This is where hashtags come in.

Hashtags are a way of categorizing and organizing tweets on Twitter. By using hashtags, you can make your tweets more discoverable and connect with a wider audience. In this article, we’ll explore how real estate agents can use Twitter hashtags to improve their social media presence and reach more potential clients.

Understand the Power of Hashtags

Before we dive into the specifics of how to use hashtags, it’s important to understand why they are so powerful. By using hashtags in your tweets, you can:

  1. Increase your visibility: When you use a hashtag in your tweet, your message is categorized and made searchable. This means that anyone who searches for that hashtag will see your tweet in the search results, even if they don't follow you.
  2. Connect with a wider audience: Hashtags allow you to connect with people who are interested in the same topics as you. By using relevant hashtags in your tweets, you can attract followers who are interested in your area of expertise.
  3. Build your brand: By using consistent hashtags in your tweets, you can help to establish your brand and make it more recognizable to your followers.

Choose Relevant Hashtags

The key to using hashtags effectively is to choose ones that are relevant to your message and target audience. For example, if you specialize in luxury homes, you might use hashtags like #luxuryhomes, #milliondollarlisting, or #dreamhome. On the other hand, if you are a first-time homebuyer specialist, you might use hashtags like #homebuyingtips, #firsttimehomebuyer, or #mortgage.

To find relevant hashtags, you can use Twitter's search function. Simply type in a keyword or phrase that is related to your business, and Twitter will suggest relevant hashtags that you can use in your tweets. You can also use third-party tools like Hashtagify or RiteTag to find popular and trending hashtags in your industry.

Use Hashtags Sparingly

While hashtags can be a powerful tool, it's important not to overuse them in your tweets. Overusing hashtags can make your tweets look spammy and can turn off potential followers. Twitter recommends using no more than two or three hashtags per tweet.

Make Your Hashtags Unique

If you want to stand out from the crowd and attract attention to your tweets, consider creating your own unique hashtag. This can be a great way to brand your business and encourage followers to engage with your content.

For example, if you are hosting an open house, you might create a hashtag like #SmithOpenHouse. You can then use this hashtag in your tweets and encourage your followers to use it as well. This will help to generate buzz around your event and make it more discoverable on Twitter.

Participate in Hashtag Chats

Another way to use hashtags on Twitter is to participate in hashtag chats. A hashtag chat is a scheduled conversation on Twitter that takes place around a specific topic or theme. These chats are usually organized by a group or organization and are a great way to connect with other professionals in your industry.

To participate in a hashtag chat, simply search for the hashtag and join the conversation. Be sure to introduce yourself, ask questions, and engage with the other participants. This is a great way to build your network, share your expertise, and establish yourself as a thought leader in your industry.

Hashtags can help increase the visibility of your tweets and help you to get discovered by people who are searching for information on real estate topics. Additionally, by using specific real estate hashtags, you can reach a more targeted audience and improve the relevance of your content.

Some popular real estate hashtags on Twitter include:

  • #homesforsale
  • #propertyforsale
  • #realtor
  • #mortgage
  • #homebuying
  • #realestateinvesting
  • #justlisted
  • #openhouse
  • #luxuryhomes


Twitter hashtags can be a powerful tool for real estate agents to build their brand, generate leads, and connect with potential clients. By choosing relevant hashtags, using them sparingly,

Realty Biz News Contributor at Realty Biz News
Cali Cioppa is an account executive with My BFF Social, an RBN network partner, specializing in social media management, marketing, and advertising solutions that drive business. As a contributing author to, “The Digital Age of Real Estate,” she writes about technology and marketing trends that are influencing the future of the real estate and finance marketing. Click here to contact Cali Cioppa.
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