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How to build your Real Estate Facebook Page

By Ben Shepardson | September 3, 2019

With more than 2.41 Billion monthly active users, almost everyone is on Facebook. If you have a Facebook business page for your real estate and you’re posting content, that’s great.

Facebook Page

How do you stand out from the rest? For you to build your real estate page, you’ve to be creative and attract real engagement and enhance your page’s conversion potential. You need to optimize your real estate page for both engagement and search.

To optimize for search, you’ve to work on the page’s structure and content. Create more visual content to enhance engagement. Here are a few steps to follow.

Analyze your Target Market Characteristics

Identifying your target market will help you reach Facebook users who are likely to be interested in your real estate business. This insight will guide you when creating content and boosting it to reach the ideal audience.

You can accomplish this by clicking on the Facebook Audience Insights tab and creating your audience section. Fill up the section and then analyze the audience data populated by Facebook. You can then refine your audience and create relevant content for them.

Work on Your Page Structure

Select the right call-to-action button that is directly below the cover image. Pick the CTA button that supports your current business goals and provides a quicker conversion path. Better still, you can insert a tracking URL to track traffic from this button to your site.

Use Relevant Keywords

Use words and phrases that will attract organic traffic to content on your site. Local targeted keywords and phrases are your best options, and using them on your business Facebook page will make it easier to find your business.

For instance, if the key phrase “serviced apartment New York” drives traffic to your website, find a way to mention it in your profile.

This is critical since Facebook’s graph search allows users to do a more targeted search.

Create  Appealing Posts

Create captivating content in the form of articles, photos and videos that will keep your followers engaged. Visual content has the highest engagement, so use it more often. Make sure you insert target URL, in addition to a few hashtags for relevant keywords that will enable your posts appear top in the searches.

Leverage Recommendations

One of the best ways to enhance your real estate brand awareness and boost engagement is by leveraging your existing fan base.

Engage more followers and help them find your business. Build relationships and then add Facebook Recommendations to your Facebook page. This tool allows your audience and followers to post photos, tags and text directly on your business page for others to see.

Produce Videos

Naturally, texts are not enough to get your followers hooked. Create videos that can feature Q&A, product promotions and business updates.

Monitor Progress

How do you know your efforts are paying off? Use the Insights tab in the Admin portal to analyze how your real estate Facebook is performing. You can also add pages to watch so that you can view how your competition is doing.

Wrap Up

Following these ideas will help you build your real estate Facebook page without breaking the bank. You’ll grow an audience of your ideal clients, build relationships with these prospects and convert them into clients.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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