Running a small real estate business has never been easy and one of the biggest challenges is how to get the biggest bang for your buck when trying to get your message out there. While many articles on the subject tend to focus on maximizing your reach over the internet, let’s not forget that the world existed before Netscape. This means that there is a slew of options to promote your business without using the internet and this article will take a deeper dive into some of the best.
1) Get People Taking
As the saying goes, there is no such thing as bad press. While this is not exactly true, it does illustrate the value of free publicity. In fact, this is one of the best ways to bring notice to your business and many of the non-internet options for free publicity include getting in contact with your local media outlets. But don’t just stop there, get involved with your local community as this will get everyone talking about the positive impact your business is making on the neighborhood.
2) Print, Isn’t Dead – Yet
It’s no doubt that local newspapers are hurting as the internet has taken away much of what they used to do. However, this doesn’t mean that you should forget about print media altogether. In fact, low-cost advertisements in high school and college newspapers is a great way to let everyone know about your business.
This is especially true if your product or service fits with the group who tends to read these publications. Another trick is to reach out to larger newspapers just before they go to print as they might be willing to sell advertising space at a reduced price. Just keep in mind that this approach means that you need to have your ad copy ready to go at a moment’s notice.
Another low-cost promotion option is sponsorships. This is a great way to not only let the community know who you are but to also let them know where to find you. If you don’t know where to start, then you can reach out to your local radio or television stations and offer to sponsor a prize or a free giveaway for an even they are doing. This is free advertising and the exposure will really help your small business to stand out from the crowd.
Ok, Google Maps might be omnipresent but there is something to be said for good, old-fashioned signs. And not just the sign on your front door. If you want to promote your company, then invest in high-quality metal signs that will stand the test of time. Sure, these signs might cost a bit more upfront, but they will withstand wind and weather and will represent your business for years to come.
In addition, the strategic use of signage can help people find you when they never even knew that they needed you. Think about the time you’ve been driving along the route mapped out by the GPS and there it is – a sign which says that you need to drop in to see what is going on.
When it comes to being a successful real estate agent it’s not just about what you know but it is also who you know. This means that you need to get out there and meet the people in your neighborhood.
Networking is more than just being a good neighbor, it’s about getting to know those people who could be instrumental in taking your business to the next level. Maybe you can find a rock star rainmaker or maybe it is just finding people who are in the market before they even know that they want to buy or sell a home.
Either way, there is no excuse. Get out there and meet people and good things will happen to your business.
6) Free Lunches
While the saying might go ‘there is no such thing as free lunch’ the reality is that spending a little bit upfront can help to promote your business. In the case of free lunches, you might want to hold a food truck meetup in the parking lot of your agency, or even a beer tasting event. Both will draw attention to your business and give you an opportunity to interact with potential customers who might have never come your way.
These are just six options to promote your business without using the internet and I am sure there are plenty more. Hopefully, these ideas have kickstarted the creative juices and will get you on the road to finding new ways to get your message out there.