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How to Grow Your Roofing Company -- Without Spending a Fortune on Advertising

By Jamie Richardson | December 19, 2023

Growing a roofing company is like planting a tree. It requires time and patience. You also need to have a deep understanding of your environment. You jam the seed or seedling in a hole, cover it up with some dirt, and let it ride. It’s nothing complex.

You can take a similar approach to advertising for your roofing. It doesn't have to drain your pockets or require expensive advertisements. The secret is that the answer lies in simplicity.

We’ll show you how to thrive in the roofing business without breaking the bank on marketing. Ready for your business to grow strong like an old tree? Roll up your sleeves. It’s time to get dirty.

Build Strong Roots

Your primary goal as a local business should be to build a strong foundation in your local community. Invest resources into building a stellar reputation. It will attract clients through word-of-mouth referrals

Start by providing quality services. Happy customers are more likely to recommend you to their friends and family. 

Participating in local events and charity initiatives will boost your reputation and visibility within the community. A local business needs to solidify its place within the community like a tree needs strong roots to withstand tough weather conditions.

Grow Longer Branches 

Try branching out and increasing your reach. One effective way to do this is by partnering with other businesses in the home services industry. 

For example, teaming up with a plumbing or HVAC company can benefit both parties. Think of it as an “I scratch your back, you scratch mine” scenario. If you have a client who obviously needs HVAC work on their home, refer to your partner. They’ll do the same for you when a client needs roof repair or a new installation.

Another strategy is to use social media to increase your online presence and reach a wider audience. Create engaging content and maintain a strong online reputation through reviews and customer interactions.

Another online tactic could be outsourcing your marketing entirely. Find an agency that specializes in getting leads for roofing contractors. You’ll spend some money but you won’t have to bother picking up a new skill you don’t want.

Nurturing Your Relationships 

If you want your business tree to eventually bear fruit, spending time nurturing your network should be a priority. 

Maintain regular communication with past and current clients without being pushy or salesy. It will help keep your brand top-of-mind. 

One realtor in Virginia is famous for giving all of her past clients a pecan pie every year for Christmas. She’s not even 40 but is one of the top realtors in her area and has been for years. That kind of thing is something people remember. Try some of the following:

  • Send out newsletters on helpful roofing tips, 
  • Offer discounts for repeat customers 
  • Stay in touch through social media platforms 
  • Volunteer with Habitat for Humanity and other non-profits.

Prepare For Storms

The roofing business is subject to market swings and external factors through no fault of your own. To prepare for potential downturns, stay updated on what’s happening in the world. Diversify your services if possible. Clean gutters. Remove snow in the winter. Power wash siding, driveways, and decks. 

You could try offering new types of roofs or incorporating green energy solutions. Install and possibly even sell solar panels. Always have a contingency plan and keep a strong financial standing to weather potential storms. 

Just like a tree that bends but doesn't break in the face of a hurricane, a resilient roofing company can adapt and thrive in the face of market changes.

Always Deliver Excellent Service 

Taking on more projects than your team can handle or cutting corners to save on resources can be tempting. Many business owners have committed worse crimes in the quest for growth.

However, the most likely scenario is irreparable long-term damage to your business's reputation. Quality service and customer satisfaction should always be top priorities. If that means taking fewer projects or investing more resources into each project, then so be it. 

You will get more referrals from happy customers. And at the end of the day, you’ll establish your business as a reliable and trustworthy roofing service.

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
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