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How to Integrate New Technology in the Housing Market

By Rachelle Wilber | May 7, 2017
  • Most real estate agents can't remain competitive unless they update software, equipment, and accessories that they use on a regular basis. Common reasons for technology changes include: the industry has experienced changes, like processes that have been added or that require different equipment. Some of new technologies can create a faster, more efficient home-selling process. Whatever the reason, poor methods for integrating new tech can cause slowdowns that cost you revenues and damage your brand or agency.

    Make a Detailed Plan
    It's hard to imagine that anyone would integrate new and upcoming technologies without some sort of plan, but the owners and managers of real estate firms buy software and hardware and then decide to guess how to make it work in their unique situations. Create an installation plan and outline emergency steps to take in the event of delays that can happen because of networking and compatibility problems, and possible glitches. Include details for announcing the tech change, schedule training for all agents so that everyone on the team can be well-informed.

    keyboard technology

    Invest in an Expert
    Modern technologies, especially industry-specific tools, don't always share similar graphical interfaces and hardware buttons. Always invest in experts who have the knowledge, skills and training needed to complete a new tech integration in a correct and timely fashion without guesswork. An expert agent is better prepared to deal quickly and efficiently with non-standard features and various obstacles that inevitably pop up when attempting to mesh together old and new systems. If an individual in your firm performs civil engineering work on the side, for example, invest in an employee who has earned a master of engineering in civil engineering. A civil engineering expert is the best long-term investment for integrating new and upcoming industry-specific technologies.

    Train Agents before Implementation
    Teaching agents by using dedicated training sessions allows everyone to be on the same page. Set up a formalized training program with in-class and hands-on lessons from an expert before the tech becomes officially used to help customers evaluate possible homes and properties. That way, their assigned agent can answer questions without distractions. Dedicated training also gives agents time to provide feedback that addresses ways that the new technology didn't perform as expected so that you can find workarounds and alternatives.

    Integrating new technologies in your real estate practices doesn't have to be a time-consuming or extremely disruptive event. With a well-thought-out plan, knowledgeable and skilled experts and dedicated training, you can enjoy the many advantages related to the new tech in no time.

    Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Rachelle recommends a master of engineering in civil engineering for those interested in integrating technology into their real estate firm.

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