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How to properly use Instagram Threads for your real estate business

By Ben Shepardson | August 18, 2023

Instagram Threads is a stand-alone app by Instagram, mainly designed for close friends to share photos, videos, messages, and Stories. Threads can be a valuable tool for real estate professionals looking to connect more intimately with their closest clients or team members. Here are some ways to effectively use Instagram Threads for your real estate business:

  1. Create a Dedicated Circle: Use Threads to create a specific list of close friends, top clients, or team members. You can then use the app to send them exclusive updates, property previews, or behind-the-scenes content that you don't want to share on your public profile.
  2. Send Personalized Updates: Use Threads to send individual or group messages to clients with personalized updates about their property search, sale process, or any other aspect of their real estate transaction. This personal touch can help build strong relationships and trust.
  3. Property Sneak Peeks: Offer exclusive sneak peeks of new properties you're listing or showcasing. Before they hit the wider market, share photos or short video tours with a select group of potential buyers or investors.
  4. Share Stories: Use the Threads app to share Stories with your close friends list. This could include previews of upcoming open houses, highlights from successful sales, or interesting insights into the local real estate market.
  5. Collaborate with Your Team: If you work with a team of agents or support staff, use Threads to collaborate on client projects, discuss marketing strategies, or simply stay in touch throughout the day.
  6. Client Testimonials: With permission, share positive feedback or testimonials from clients. This can help reinforce your credibility and expertise to potential clients within your network.
  7. Share Local Insights: Share posts about local market trends, neighborhood highlights, or community events. This can help establish you as a knowledgeable expert on your local area.
  8. Go Behind the Scenes: Show your day-to-day life as a real estate professional, share the ups and downs, and give a behind-the-scenes look into the industry. This can help humanize your business and make you more relatable to your audience.
  9. Market Research: Ask questions or run polls to gather feedback and insights on what your clients or prospects are looking for in a property. Use this information to better tailor your services and offerings.
  10. Privacy: Ensure you respect your client's privacy. Don't share any confidential or personal information without their explicit consent.

Remember that while Instagram Threads can be a valuable tool, it shouldn't replace your main Instagram account or other marketing strategies. Use it as a complementary platform to strengthen connections with specific contacts, rather than a primary tool for reaching new clients.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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