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How to Sell a Property through Video Marketing

By Jamie Richardson | May 22, 2017

When it comes to selling a property these days, video marketing is the way to go. From the price that it is up for sale and how much demand there is in the area, to how effectively the property is marketed. Like most businesses, the property industry is highly competitive, so companies are constantly looking for new, innovative ways of increasing sales and gaining more customers.

One thing that has really impacted the way that property is marketed is improvements to technology such as smartphones to enable more access to content creation methods that were not previously as available. For example, a five-minute video giving a virtual tour of a property would probably have cost a lot of money to create back in the day. This would be through either purchasing high-quality video recording equipment or hiring the professionals to come and do the filming and editing at great expense.


Now, you can record a 360 video using the latest iPhone or similar model, with a decent quality camera. Even if you need to record the clips a couple of times to get them right, the ease of use will make this a genuine option for most property selling companies. When you visit various property websites, you will see the range in how far each company has progressed with technology. You will see some that display a couple of low-quality photos, and you will see ones that have fantastic 360 videos that certainly bring the property to life, or even aerial videos created with the use of a drone.

It is estimated that by 2019, 80% of internet content will be video, so you can see how popular this channel is. If you are trying to sell your own property privately, you can take a 360 video on your smartphone and use social media to share your video. Once you have recorded the content that you need, log into YouTube to upload your video. You can even make some basic edits using the YouTube editing options. It really is that easy.

If you work within the realty sector, then you will already be well aware of the rising popularity of this marketing trend and the potential benefits including increased numbers of sales and faster sales going through. One of the top ways that you can market property is obviously using website content, whether it is images or videos, and the better the content quality, the more effective the website is to generate leads.

It is not just property that this applies to, high-quality content creation is a vital factor in any industry. Another important factor is providing useful content that people will search for. A great example of this is the Top Tests site that provides driving theory tests for learner drivers to practice with. Understanding what the target audience wants or needs is a critical element of a good marketing strategy.

In regards to property, sellers know that buyers want to see as much detail about potential properties as possible and a virtual tour is about as thorough as it gets.

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
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