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How to use Instagram Real Estate Hashtags for Maximum Results

By Ben Shepardson | May 18, 2023

If you're a real estate agent, broker, or investor, using Instagram hashtags is an essential part of your social media strategy. Instagram is a visual platform, and hashtags help categorize your content and make it discoverable to people who are interested in your niche. In this article, we'll discuss how to use Instagram real estate hashtags to reach a wider audience and grow your following.

Identify Relevant Hashtags

The first step in using real estate hashtags effectively is to identify relevant hashtags. You can start by researching what hashtags your competitors are using or looking at what popular real estate accounts are using. Use Instagram's search feature to find relevant hashtags, or you can use third-party tools like Hashtagify or All Hashtag to identify trending hashtags. Some popular real estate hashtags include #realestate, #homesforsale, #realtor, #property, #realestateagent, and #househunting.

Mix Up Your Hashtags

While it's important to use relevant hashtags, it's also essential to mix up your hashtags. Don't use the same hashtags in every post, or Instagram may flag your content as spam. Use a mix of popular and niche-specific hashtags that are relevant to your post. You can use up to 30 hashtags per post, but it's better to use a mix of targeted and popular hashtags that are relevant to your post.

Use Location-Based Hashtags

If you're a local real estate agent or broker, using location-based hashtags is a great way to reach potential clients in your area. Use hashtags specific to your city or region, such as #LosAngelesRealEstate or #MiamiHomesForSale. This will help you target people who are interested in real estate in your area and increase your chances of getting new leads.

Create Your Own Hashtags

Creating your own branded hashtags is a great way to build a community around your brand and encourage user-generated content. Use your brand name or a tagline as your hashtag, and encourage your followers to use it when sharing their content related to your brand. This will help you track user-generated content and create a sense of community around your brand.

Engage with Hashtags

Engaging with hashtags is a great way to reach new followers and engage with your existing audience. You can search for relevant hashtags and engage with posts that are using those hashtags. Leave meaningful comments and like posts that resonate with you. This will help you build relationships with other users in your niche and grow your following.

Monitor Your Results

It is important to monitor your results and adjust your hashtag strategy accordingly. Keep track of which hashtags are generating the most engagement and which ones are not. This will help you refine your strategy and focus on the hashtags that are working best for your brand.

Here are 30 popular real estate hashtags that you can use on Instagram:































Keep in mind that these hashtags are not exhaustive, and you can use other relevant hashtags that are specific to your niche or location. Additionally, you should also mix up your hashtags to avoid being repetitive or spammy.

In conclusion, using real estate hashtags on Instagram is an effective way to reach a wider audience, build relationships with other users in your niche, and grow your following. By identifying relevant hashtags, mixing up your hashtags, using location-based hashtags, creating your own hashtags, engaging with hashtags, and monitoring your results, you can create a powerful hashtag strategy that helps you achieve your social media goals.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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