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How to use Linkedin Marketing for Real Estate Agents

By Ben Shepardson | May 31, 2022

Did you know that the number of existing homes that were sold in the US in 2020 was 5.64 million? Additionally, the number of real estate licensees who are active in the US is greater than 3 million, with over 100,000 brokerage firms that are operating in the US. Considering how many homes are being sold and how many real estate agents and brokerage firms are managing these sales, you might be stressed about how to make your real estate agency stand out.

Fortunately, with LinkedIn marketing, you can market your real estate business and get more leads. In this article, we’ll review how to use LinkedIn marketing for real estate agents. For more on modern marketing strategies, read this post on how Webrageous increases lawyer leads with PPC.

Linked

Finally, you can master marketing on LinkedIn and get more clients than ever. Read on to learn more.

Create Your LinkedIn Pages

To get started, create your LinkedIn pages. The first one you’ll need to create is a personal one for yourself. Even though your business page will be necessary for your real estate business, having a personal one will get you more views and traction.

This is because your business LinkedIn page needs to provide connections to the actual people who work at your company.

When you create your personal LinkedIn page, you should think of it as your online resume. Include all relevant skills and experience and a professional headshot.

Additionally, if you’re comfortable doing this, ask existing clients and colleagues to write you a recommendation using the built-in feature. This will give a boost to your profile.

Your Company Page

The purpose of having a company page is to extend reach. It will provide a thread for current and existing coworkers, clients, and additional relevant connections. Through it, people will be able to find your business on LinkedIn and get more information about it.

When setting up your company page, ensure that you linked it to your LinkedIn personal profile (as where you’re employed). Have everyone who works at your office do the same. This will increase your company page’s reach.

You should also customize the public LinkedIn URL of your company page. This will make things easier when adding it to your email signature or resume.

Find Existing Business Contacts on LinkedIn

Once you’ve created your LinkedIn pages, it’s time to use the real estate marketing strategy for LinkedIn of finding your existing business contacts on LinkedIn. When you’re introduced to a business contact by a colleague, or meet one in a meeting or at an event, look for them on LinkedIn.

If possible, do this a couple of days (or earlier) after you’ve met the contacts.

Once you’ve found them, send a connection request. Include a message when you do. In your message, ask them to meet with you (for example, to get a cup of coffee) or do a phone meeting.

It’s important to do this because, when it comes to LinkedIn, it isn’t just about how many connections you have. It’s also about the quality of these connections.

Join Relevant Groups

To bolster your marketing efforts on LinkedIn even more, you should join relevant groups. For example, if there’s a group of real estate agents who work in your area who have a group on LinkedIn, you should join with your personal profile and have other agents who work with you do so, too.

You can also join groups that real estate agencies are members of. When choosing groups to join, you can focus on local ones as well as national ones.

Something great about joining these groups is that you can start making yourself known as a thought leader. This will make you more trusted and build up your reputation, which will eventually get you more clients.

More on Groups

In addition to providing content that makes you an authority, you should also engage in the groups. To do this, share articles and comment on the posts other people put up.

Some groups you should consider joining include Certified Commercial Investment Members (CCIM), NAIOP, International Council of Shopping Centers (ICSC), and The Commercial Real Estate Network.

This list also includes the Commercial Real Estate Investment, Development, & Property Management group, as well as the Commercial Real Estate & DeFi Investors Group.

Note that, when you do join groups, you should do this with your personal LinkedIn profile. Don’t do this with your business profile.

Create Original Content and Share It

LinkedIn is a great platform for you to demonstrate your industry experience. By creating original content and sharing it, you can build up your real estate industry cache and build your audience. For example, you could create articles on regional trends in real estate.

By sharing these articles, you can demonstrate that you’re an expert when it comes to real estate within the specific region you serve.

You can also create articles about industry trends. For example, you could write about the impact inflation has on homebuyers. This will make you an expert not only in your region but also in the real estate industry.

As a result, people will not only look to you for real estate advice in their area but also for financial advice related to buying a home.

You could also create content regarding your own real estate company. For example, if you’ve recently started working with homebuyers in a new area or you’ve hired a new real estate agent, you can write about this.

When you create this type of real estate marketing material, you can do more than simply write posts or articles. You can also get creative and use other media.

For example, you could create a video where you explore the different homes that are for sale in a specific region. Adding this visual aspect will make your original content more engaging.

How to Write the Best LinkedIn Posts

When you create your LinkedIn posts, be sure that they have all the right elements so that they’re effective at building up both your authority and audience. First, you need to make sure that the posts you write give the reader value.

What does this mean? The information you provide should actually be useful. For example, if you’re providing real estate tips that everyone knows already, then the content won’t help the reader.

However, if you provide real estate advice that gives your readers information that’s new and they can implement to buy the best home for them, you’re providing real value.

You should also be sure that these posts are well-crafted. If you aren’t sure how to make a post as engaging and clear as possible, you may want to think about hiring a writer or editor.

How to Get More Views When It Comes to Your LinkedIn Posts

In addition to creating the best LinkedIn posts, you need to make sure that people actually see them. Fortunately, there are some strategies you can use to help make this happen. First of all, when you make a post, tag your team members and colleagues.

They’ll be more likely to engage with the posts you put up because they’re on your team and want to bolster your LinkedIn marketing efforts.

Additionally, mention your tenants, partners, and clients when you post. Tag them when they appear in your post. This will make it more likely that they’ll look at your post and engage with it.

If anyone leaves a comment on your post, engage with them by commenting back. This keeps the conversation going.

You should also engage when you come across other people’s posts. Read, like, and comment on these posts every day.

This will help you learn what posts are most successful. It will also help in getting you noticed.

When you share posts, you should also utilize relevant hashtags. This will help people who are looking up a specific topic related to what you’ve shared find your content.

Want Help With Your LinkedIn Marketing?

Now that you’ve learned how to use LinkedIn marketing as a real estate agent, you might be interested in getting help when it comes to your LinkedIn marketing. If this is the case for you, you should look no further than Realty Biz News.

We’re experts when it comes to real estate and can give you helpful content to bolster your real estate business.

To learn more about how we can help you, check out our agents page now.

Linked

Finally, you can master marketing on LinkedIn and get more clients than ever. Read on to learn more.

Create Your LinkedIn Pages

To get started, create your LinkedIn pages. The first one you’ll need to create is a personal one for yourself. Even though your business page will be necessary for your real estate business, having a personal one will get you more views and traction.

This is because your business LinkedIn page needs to provide connections to the actual people who work at your company.

When you create your personal LinkedIn page, you should think of it as your online resume. Include all relevant skills and experience and a professional headshot.

Additionally, if you’re comfortable doing this, ask existing clients and colleagues to write you a recommendation using the built-in feature. This will give a boost to your profile.

Your Company Page

The purpose of having a company page is to extend reach. It will provide a thread for current and existing coworkers, clients, and additional relevant connections. Through it, people will be able to find your business on LinkedIn and get more information about it.

When setting up your company page, ensure that you linked it to your LinkedIn personal profile (as where you’re employed). Have everyone who works at your office do the same. This will increase your company page’s reach.

You should also customize the public LinkedIn URL of your company page. This will make things easier when adding it to your email signature or resume.

Find Existing Business Contacts on LinkedIn

Once you’ve created your LinkedIn pages, it’s time to use the real estate marketing strategy for LinkedIn of finding your existing business contacts on LinkedIn. When you’re introduced to a business contact by a colleague, or meet one in a meeting or at an event, look for them on LinkedIn.

If possible, do this a couple of days (or earlier) after you’ve met the contacts.

Once you’ve found them, send a connection request. Include a message when you do. In your message, ask them to meet with you (for example, to get a cup of coffee) or do a phone meeting.

It’s important to do this because, when it comes to LinkedIn, it isn’t just about how many connections you have. It’s also about the quality of these connections.

Join Relevant Groups

To bolster your marketing efforts on LinkedIn even more, you should join relevant groups. For example, if there’s a group of real estate agents who work in your area who have a group on LinkedIn, you should join with your personal profile and have other agents who work with you do so, too.

You can also join groups that real estate agencies are members of. When choosing groups to join, you can focus on local ones as well as national ones.

Something great about joining these groups is that you can start making yourself known as a thought leader. This will make you more trusted and build up your reputation, which will eventually get you more clients.

More on Groups

In addition to providing content that makes you an authority, you should also engage in the groups. To do this, share articles and comment on the posts other people put up.

Some groups you should consider joining include Certified Commercial Investment Members (CCIM), NAIOP, International Council of Shopping Centers (ICSC), and The Commercial Real Estate Network.

This list also includes the Commercial Real Estate Investment, Development, & Property Management group, as well as the Commercial Real Estate & DeFi Investors Group.

Note that, when you do join groups, you should do this with your personal LinkedIn profile. Don’t do this with your business profile.

Create Original Content and Share It

LinkedIn is a great platform for you to demonstrate your industry experience. By creating original content and sharing it, you can build up your real estate industry cache and build your audience. For example, you could create articles on regional trends in real estate.

By sharing these articles, you can demonstrate that you’re an expert when it comes to real estate within the specific region you serve.

You can also create articles about industry trends. For example, you could write about the impact inflation has on homebuyers. This will make you an expert not only in your region but also in the real estate industry.

As a result, people will not only look to you for real estate advice in their area but also for financial advice related to buying a home.

You could also create content regarding your own real estate company. For example, if you’ve recently started working with homebuyers in a new area or you’ve hired a new real estate agent, you can write about this.

When you create this type of real estate marketing material, you can do more than simply write posts or articles. You can also get creative and use other media.

For example, you could create a video where you explore the different homes that are for sale in a specific region. Adding this visual aspect will make your original content more engaging.

How to Write the Best LinkedIn Posts

When you create your LinkedIn posts, be sure that they have all the right elements so that they’re effective at building up both your authority and audience. First, you need to make sure that the posts you write give the reader value.

What does this mean? The information you provide should actually be useful. For example, if you’re providing real estate tips that everyone knows already, then the content won’t help the reader.

However, if you provide real estate advice that gives your readers information that’s new and they can implement to buy the best home for them, you’re providing real value.

You should also be sure that these posts are well-crafted. If you aren’t sure how to make a post as engaging and clear as possible, you may want to think about hiring a writer or editor.

How to Get More Views When It Comes to Your LinkedIn Posts

In addition to creating the best LinkedIn posts, you need to make sure that people actually see them. Fortunately, there are some strategies you can use to help make this happen. First of all, when you make a post, tag your team members and colleagues.

They’ll be more likely to engage with the posts you put up because they’re on your team and want to bolster your LinkedIn marketing efforts.

Additionally, mention your tenants, partners, and clients when you post. Tag them when they appear in your post. This will make it more likely that they’ll look at your post and engage with it.

If anyone leaves a comment on your post, engage with them by commenting back. This keeps the conversation going.

You should also engage when you come across other people’s posts. Read, like, and comment on these posts every day.

This will help you learn what posts are most successful. It will also help in getting you noticed.

When you share posts, you should also utilize relevant hashtags. This will help people who are looking up a specific topic related to what you’ve shared find your content.

Want Help With Your LinkedIn Marketing?

Now that you’ve learned how to use LinkedIn marketing as a real estate agent, you might be interested in getting help when it comes to your LinkedIn marketing. If this is the case for you, you should look no further than Realty Biz News.

We’re experts when it comes to real estate and can give you helpful content to bolster your real estate business.

To learn more about how we can help you, check out our agents page now.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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