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How to Use SEO to Promote Your Real Estate Brand

By Ben Shepardson | July 19, 2023

In today's digital age, search engine optimization (SEO) is essential for any real estate brand that wants to be successful. By optimizing your website and online content for search engines, you can increase your visibility and attract more leads. Here’s what you should be thinking about when it comes to proper SEO use, especially if you want to capitalize on its power to promote your brand as a real estate professional.

SEO Promotion Strategies

Knowing what SEO is important, but not nearly as essential as selecting the right strategies to employ to make SEO work for you. Here are some strategies for using SEO to promote your real estate brand:

  • Do keyword research. The first step to SEO is to do keyword research to identify the terms that people are using to search for real estate in your area. Once you know what keywords are relevant, you can use them throughout your website and online content.
  • Optimize your website. Make sure your website is optimized for search engines by including relevant keywords in your website's title tag, meta descriptions, and throughout your content. You should also make sure your website is mobile-friendly and loads quickly.
  • Create high-quality content. One of the best ways to improve your SEO is to create high-quality content that is relevant to your target audience. This content should be informative, well-written, and free of errors.
  • Build backlinks. Backlinks are links from other websites to your website. They are a signal to search engines that your website is authoritative and trustworthy. You can build backlinks by guest blogging, participating in online forums, and submitting your website to directories.
  • Use social media. Social media is a great way to connect with potential clients and promote your brand. Make sure you are active on the most popular social media platforms and that you are using relevant keywords in your social media posts.

Even More Specialized SEO Guidelines

The above strategies are a great place to start, and they’ll certainly steer you in the right direction. There’s even more you’ll need to keep in mind, though, and that includes the following:

  • Use local keywords. When doing keyword research, be sure to include local keywords that people are using to search for real estate in your area. This will help your website rank higher in search results for people who are looking for homes in your community.
  • Update your content regularly. Search engines reward websites that are updated regularly with fresh content. Make sure you are adding new blog posts, articles, and other content to your website on a regular basis.
  • Track your results. It is important to track your SEO results so you can see what is working and what is not. There are a number of SEO tools that can help you track your results.

SEO is an ongoing process, but by following these strategies, you can improve your website's visibility and attract more leads for your real estate brand.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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