The world of real estate marketing has changed immensely over the past decade. It seems like everyone is an expert when it comes to homes because of Zillow’s price calculator and easy to use platform. The days of purchasing ad space on bus benches or billboards being wildly successful are over. The most important part of marketing when it comes to real estate has become that of digital marketing. Not marketing in a digital fashion can have your real estate firm falling behind the competition when it comes to sales closed. The following are ways that you should market digitally to get the highest return on the money invested in the marketing strategy.
Create Useful Content
The company website should have a blog where your staff and other contributors can write articles that will be of use to site visitors. These do not have to be articles as it could be a podcast or even an interactive piece of content. The useful content will help showcase the knowledge that the company has and can help develop a relationship with regular readers. Answering common problems in an easy to understand way can help develop your real estate firm as a thought leader in the industry. This will lead to sales as helping people understand something like the mortgage process will build trust that your firm will be able to help with these tough to understand parts of the home buying process.
Partner With Real Estate Aggregators
People flock to sites like Zillow and Trulia when they are looking at homes they potentially want to buy. Often times you can contact an agent directly through the site as they have partnered with the site. These are leads of people that can be qualified through a simple credit check. There will be some leads of people that simply cannot afford to buy a home just yet but it is important to follow up with these people in 6 months to a year. There are some people who have the credit score but lack the down payment so keep these leads as they will be valuable to return to.
Local SEO is Important
Local SEO is important in the real estate business as it will help you rank at the top of Google for a specific area. People searching for Colorado land for sale would see that the Spanish Peaks Land Company deals with these types of deals. Most people will not navigate to the 2nd page of search results so ranking on the first page could not be more important. Optimize your website and content to help garner the search engine rankings that you desire. The wrong layout or slow loading pages can hurt a website’s ranking as it stresses user-friendly sites.
Website Layout Should Be Made For Mobile
Every year there is more mobile traffic than ever before so optimizing your site for mobile devices is necessary. This can help your SEO as well as reduce the amount of people that leave the site as it is annoying to navigate on their phone. The layout should put your contact information at the top of the site so a call or email can be done rather than having someone fill out a boring contact form. Keep media on other pages besides the homepage to decrease loading times.
As you can see it is important to think about the details when it comes to your digital marketing. Set up a strategy that will give you a favorable return on your investment and track everything. One variable can make a huge difference so knowing which variables impact sales the most could be the most important data gathered. Optimize your digital marketing approach and watch your sales skyrocket!