Increase Customer Engagement and Brand Awareness with New York Retail Space



New York City has a lot more to offer than just thin crust pizza. This city is the centre for technological advances, novelty and a never-ending work factor making it an excellent location to host events. It is a city that never sleeps and a popular international choice fore celebrations, performances and conventions. Like many cities, this city is home to retail space that businesses can tap into to increase customer engagement and brand awareness.

You might be thinking how can your business tap into retail space nyc especially at this time when economies are struggling from the effects of the Covid-19 pandemic. Commercial space for hire in New York presents a perfect opportunity for businesses to bounce back. You can use this space to explore newer forms of retail like pop up stores to increase customer awareness and drive engagement successfully.

Here are tips to help you maximize the potential of your retail space in NYC to push your brand to the masses and rake in more sales.

·         Set up a pop up shop

People are drawn to pop up shops because of their appeal. Pop ups give you a unique opportunity to position your brand within strategic spaces that are rather expensive if you were to go the brick-and-mortar way. They offer you a chance to connect with your existing customer base while also drawing in new customers.

By having a presence in commercial space such as  a busy mall, you not only get a chance to increase brand awareness and engagement but also drive sales across markets where your ideal customers are within reach. All these for just a fraction of what you could have paid to set up a brick-and-mortar store.

·         Invest in marketing

While it is true that having a presence in a busy commercial property will go a long way for your business, demographics alone is not enough. You must invest in marketing your pop up store to create a buzz around. This is especially helpful if you run an ecommerce store. Creating awareness helps to draw the attention of both existing and potential customers to come to your pop up store. Moreover, what better way to increase brand awareness than have thousands of people talking about your brand?

You’ll be surprised to know that you don’t need a huge marketing budget. You can leverage the power of social media to get people talking about your upcoming launch of the pop up store in the perfect NY store space. In the process, they will also be talking about your brand thus increasing awareness. You may also want to draw in influencers to endorse your brand to their followers or offer gifts or service to draw in customers. Whatever the approach you opt to take, there’s so much you can do to market your retail presence to drive sales and increase awareness.

·         Optimize customer experience

One of the ways of increasing brand awareness and driving sales is by optimizing the customer experience. Once you set up a pop up store in a commercial space, you can optimize the whole customer experience process by introducing a point of sale system. This means you have a simplified check out process that is at the centre of customer experience. To achieve this, you need to focus on working out a plan for your pop up store so that you bring in a point of sale system with minimal footprint compared to the traditional fixed register. When customers can walk through your pop up store, interact with your staff and make a purchase with ease, then this makes for a great customer experience.

As more and more retail space in NYC becomes available, it is the most opportune time for business and brands that want to rise against the tide to take advantage. You don’t have to take the risk and invest in a brick and mortar store when you can comfortably have a business presence in NYC for much less with commercial properties rental. Ultimately, you must be strategic and do due diligence when it comes to choosing the best retail space to ensure that you invest in space that is best suited to serve your business needs. Retail space for lease presents an opportunity for your brand to interact with customers in a fresh and exciting way while at the same time promoting sales. You simply need to take the plunge and experiment with the pop up way of doing business.