Real Estate Marketing & Beyond
As a busy real estate agent, there are obvious reasons why you should have professional photos taken of your property listings. First, it saves you the time and effort of finding your digital camera, snapping all the photos yourself, and uploading them onto your computer. And of course there’s the most logical motivation of the photos simply looking much better when using a professional real estate photographer.
But with the rise of Instagram, an application for your iPhone or Android with now over 50 million users, many real estate agents now have the convenient option of snapping as many pictures as they want from their hand-held smart phone device and editing each using one of Instagram’s many filters. With the Instagram application, agents can publish a quality and professional looking home photo tour without the need of using a third party photograpahy agency.
In addition, Instagram also acts the most-used photo-sharing community in the world and perhaps the most popular mobile social network around. As you gain more and more followers to your Instagram account, you never know how many of those followers will one day turn into your real estate clients. So as you’re engaging your friends, colleagues, and other potential home buyers via social media, don’t forget about Instagram.
Not only is Instagram a great alternative for editing real estate listing photos, but it’s also just one more way to stay connected in the world of social media.
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Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working in market research and authoring published Market Snapshots for Hanley Wood Market Intelligence, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.
Images courtesy of Instagram Homes via Facebook
As a real estate agent, I don’t like to encourage my clients to be active participants in the photo selection process. Too many sellers are emotionally invested in their homes which can cloud their judgement. They hire me to market their house and part of that is selecting and creating the marketing materials.