Since many real estate transactions begin their infancy as an online search, real estate agents have a huge incentive to make their brand visible online. The goal is to become top-of-mind when it comes time for a search user to decide which agent will represent them. If a real estate agent brand can successfully convince someone that they have the expertise, quality of service and capability to satisfy that lead’s real estate needs, there is a solid chance that that agency will be their top choice. Getting to this point certainly requires effort, but above all else it requires organization.
Here is how to get started:
Help People Find You By Claiming Your Business
Many online sites will already have information on local businesses by default. Yelp, Google My Business Pages and Facebook Pages can all appear without the business’s direct involvement.
However, the business should be involved to control what is being said. To do so, that business can fill in the blanks left on public pages and create their own branded pages for their services before someone else does. For instance, a Google Business page may have an inaccurate phone number or business description unless the business owner takes the time to correct it.
In addition to these third-party pages, an agent must provide enough information to allow their audience to know them quickly. Home page text for their website should explain why that agency offers immediate benefits to its clients, and an about page can go deeper into the personal passions and niche skills of the agency.
With these elements in place, a generic search for agencies in your area will turn up compelling content that explains why your business is worth their time.
Improving Social Presence
Moving beyond the basics, real estate agents should represent themselves as likable and approachable people with a Facebook page and other social media pages that display their personality. Be sure to include colorful photos of past closed homes and happy customers to appeal to multiple senses.
Offering Informative Content
A content strategy means writing informative blog posts that help home buyers or sellers along through their process. Simple answers to questions like “how do I know when to walk away from a sale?” in blog form can provide help to people in need and turn them into potential leads.
Delving Into Email and More
Once your agency brand has a recognizable image and offers knowledge free of charge, you can begin to pull in “inbound” marketing leads based purely on your positive image in search results. Moving along further means getting more sophisticated with the way you interact with audiences, including creating email campaigns that keep you in touch.
You can learn how to master online marketing and generate leads consistently by entrusting the services of a professional digital marketing agency for real estate agents.
Jill B, is a Realty Biz News Contributing writer and has over ten years experience in Internet marketing, including: writing SEO website content, blog writing, and social media management. She has worked with many well-known national brands, large ecommerce websites and dozens of attorneys and physicians across the United States.