Real Estate Marketing & Beyond
Jones Lang LaSalle (JLL) has announced the release of their iPhone and iPad app that makes it easy to find and view commercial real estate research. The free app, available from the iTunes App Store, allows the user to search through and read JLL's real estate research, news, and videos.
Also included is a Jones Lang LaSalle news section, JLL twitter feed, videos of "hot industry topics", customized views by country, a locator for JLL people, locations, and services, and a feed from the Jone's Lang LaSalle's Green Blog. Future plans include offering the app in every language where JLL does business.
"Now our employees, clients and others looking for leading-edge research and expertise on commercial real estate markets—or who need to find a Jones Lang LaSalle professional in their market—can get what they're looking for in seconds, whether they are in the office or on the go," said David Johnson, Chief Information Officer, Jones Lang LaSalle. "There are other commercial real estate apps, but nothing that provides the same scope and quality of information that ours offers."
Users can search or browse through the research by region of interest for topics like "The Evolving Global Landscape", "The Residential Index -March 2011", and "Asia Pacific Property Digest - 4Q 2010". The locator includes a map, along with addresses, phone numbers, and a people finder.
The app seems to be geared toward providing education about real estate rather than simply pushing JLL's commercial interests, and that will undoubtedly help the company's image in the long run.
Jones Lang LaSalle owns, occupies, or invests in real estate for worldwide clients in 60 countries at over 2,000 locations. It has a global revenue of over $2.9 billion, which includes a portfolio of 1.8 billion square feet of real estate. Its iPhone/iPad is only its latest attempt to reach out to customers through technological channels. It also has a presence on LinkedIn, Facebook, YouTube, and Twitter.
