Real Estate Marketing & Beyond
Real estate technology has advanced dramatically in recent years and the sector is currently enjoying a boom in growth. There are now hundreds of incredible and highly useful tools, websites and apps for realtors, brokers, and commercial and residential buyers and sellers. These tools make the process of selling or buying a property or getting financing much easier, faster and more convenient than it’s ever been.
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Zillow, Realtor.com, RedFin and other services top the list
Some of the top real estate technology services include Zillow, RedFin, Realtor.com, StreetEasy and many others. A few of these services have been around for quite some time, but their features have evolved dramatically in the past few years.
For example, Zillow’s Zestimate home valuation tool has evolved in recent years to be more accurate, and now includes a Zestimate forecast which predicts how a home’s value may change over the next year.
Real estate agents can also access a wide range of apps that can save both time and money with their selling efforts. Many of the tools and apps are very affordable or even free, and they are very effective at helping properties get sold or displaying features to potential buyers.
Real estate apps like SpeakingPhoto make selling much easier
One example of a useful real estate app is SpeakingPhoto. SpeakingPhoto allows agents to record audio along with a slideshow of photos. It's the perfect app for displaying slideshows of properties and including audio commentary as the slideshow is going on.
Another example is Balcony, which allows real estate agents to connect with each other, get leads, and find business opportunities from other agents.
Several areas of opportunity exist
Within real estate technology there are several areas of opportunity for future growth, and the sector is expected to continue to rapidly expand in the next few years at minimum. Just a few of the potential opportunities include property management tools, real estate analytics and research, mobile apps, commercial and residential lending apps and tools, listing services and more.
The current services that are out there can always be improved upon, and the competition will start to increase as more companies launch their own tools. We are just the start of the real estate technology industry, but it’s an exciting time.
In the next few years we can expect several other useful tools to be launched which will change real estate technology and offer buyers, sellers, agents, lenders and other real estate professionals more resources than ever to work with.
