Over the past decade, real estate agents have seen a steady decline in traditional real estate marketing techniques and a much stronger emphasis on modern web marketing strategies. Nowadays, print advertising in newspapers, magazines, and even professionally designed post cards rarely result in attracting new clients, with some statistics even showing that as little as 6% of home buyers search and find real estate from such mediums.
It’s no secret the internet has changed the game when it comes to selling more homes. Of course a strong web presence will increase your leads and attract more home buyers--but along with a high-ranking, user-friendly website, social media has also solidified its spot in the web marketing world and is now considered an essential marketing tool for every single real estate agent in the business.
If you’re new to social media or real estate web marketing in any way, there’s no denying the entire process can seem overwhelming. Even tech-savvy real estate professionals with years of experience understand that marketing you business using websites, search engines, and social media can be a lengthy, time-consuming effort that requires a lot of patience and hard work. But in a world where 96% of homebuyers under the age of 44 use the internet to search for their next home, how can any real estate agent afford not to start taking this part of the business seriously?
Increasing website traffic, generating more sales leads, and leveraging social media to acquire new clients are all modern problems in real estate marketing that need solutions fast. And if you’re looking for answers to these and other common web marketing questions, what better way to get hands-on experience and training on social media, search engine optimization, and lead management/conversion than spending 2 days in sunny San Diego networking with dozens of other real estate agents and web marketing professionals?
Recently announced were the details for the annual Real Estate Webmasters Summit, which will be held on April 25th and 26th at the Westin Gaslamp Quarter Hotel in San Diego, California. As mentioned, this 2-day event is a great opportunity to connect with other agents in the business, share ideas regarding web marketing strategies, and form business or referral relationships that can help drive your bottom line. The conference format will revolve around 3 presentations each day, all from some of the brightest minds in the industry. Break-out sessions and private meetings with the presenters will also be part of the summit in order for every agent to get the most out of the experience, while fully catered lunches will also be provided to all of the attendees.
So take advantage of a great web-marketing learning experience and write off a fun-filled trip to San Diego all at the same time. Spots to the 2013 Real Estate Webmasters Summit are limited and are first come, first served, so don’t delay and sign-up now! For more information on the Real Estate Webmasters San Diego conference, check out the official REW Summit page and Facebook page.