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Leveraging SEO for Realtors into Greater Success

By Ben Shepardson | May 6, 2022

If there’s one thing that’s undoubtedly true, it’s that real estate is intensely competitive. Carving out your own niche means using each and every tool at your disposal, and one of the best ways to do so is through search engine optimization. If you’re looking to build your own real estate business, you need to know what SEO for realtors is, how it works, and how you can leverage good SEO for your own success.

Why SEO for Realtors is So Crucial

The internet runs things today. Ignoring it is a losing proposition, as 95 percent of house hunters  leverage their ability to search for real estate info by turning to the internet. Without a strong online presence of your own, your real estate business is simply not operating at full capacity. If you want eyes on your agency’s MLS listings, you’ll need to ensure that your content is optimized for users to find it through internet searches.

There’s a lot that goes into SEO for realtors, as it can often be an all-encompassing topic. Yet at the same time, there are some common and universal aspects that you should always address when it comes to search engine optimization in the real estate industry. Here are four of the most important.


Companies that demonstrate consistent blogging activity generate two-thirds more leads than those that don’t. No matter the size of your realtor business, whether you’re a sole agent or part of a larger agency, you should be posting real estate-specific content to your blog on a regular schedule.

Mobile Device Optimization

There are likely more people looking at the internet over their phones today than those that are looking at it over their computers. This means that the first experience someone may have with your content will be through the screen of a mobile device. Google has even said they have adopted a mobile-first preference in their algorithm, which means your content might not even be viewed if it isn’t mobile-optimized.

Social Media Marketing

Like mobile devices, social media is ubiquitous as well. If you’re not maintaining a presence on at least one or two social media platforms, you’re ignoring a huge component of SEO. Linking from social media is one of the most effective funnels you can use, as this encourages visitors to visit your MLS sites and stay there.

Using More than Words

The old saying of “a picture says a thousand words” goes double for online. Content that has images or embedded video almost always ranks higher than text-only content. Video is especially effective, such as when you leverage it to provide live Q&A sessions for a particular property.

Don’t Sleep on SEO for Realtors

Being a successful real estate professional is more than just a full-time job – it’s an absolute passion. That being said, you may not have the tools or the expertise at your direct disposal to handle SEO for realtors. In situations such as this, it’s recommended to partner with an expert SEO services provider to ensure your online content is working its hardest to attract new real estate businesses. Having a qualified expert means you can rest easy when it comes to your marketing effectiveness, leaving you more time and energy to focus on other matters.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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