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Link Building for Real Estate Brokers: 4 Tips for Getting Quality Links in 2020

By Jamie Richardson | August 7, 2020

Gaining visibility and generating new business is difficult in the competitive world of real estate. Creating and attempting to execute multiple marketing strategies can prove ineffective and wasteful if you are not utilizing the proper tools.

Link building, the process of creating a link to your content through a third party site, is an incredibly successful method for boosting your business. If done properly, these links will help your business become more visible to the public, thus increasing traffic on your website. 

However, be careful to not rush into this process. It is important to take your time to understand the link building techniques that are proven to put you ahead. 

To truly step up your link building game, you must ensure that you have quality links. Without quality links, you will be wasting your time and gaining minimal results. 

How do you guarantee you are getting quality links?

  1. Create Strategic Content

Creating strategic and quality content is necessary for reaching your intended audience and expanding your business. Without informative and persuasive writing, you will not get quality links, which will lead to your website failing to attract new users and prospective clients. 

Your content cannot merely mirror what is present on other real estate sites and blogs, but rather rise above it. To be successful you must know your competition and your audience. 

You’ll want to research your competition to get a clear understanding of what they are writing about and evaluate where they are successful and where they are lacking. Use this information to create content that fills in the missing gaps and capitalizes on the current hot topics in real estate.

Research your audience to grasp what their needs and wants are. If you can fully realize who your target audience is, then you can exceed their expectations in a meaningful way.  

By strategically identifying the state of your competition and your target audience, you will be able to build relevant and impactful content that helps you get noticed. 

In addition, it is important to consider the type and style of content you will produce. The popularity of different forms varies, so it is important that you are crafting the right type of content.  

Evaluating the relationship between content ideas and types will help you get better links that will in turn increase your business.

  1. Become a Credible Presence

Opportunities to get quality links will be far more abundant if you have a recognizable and credible presence in your community. Link building can be difficult if you do not have any resources to rely on. 

Concentrate on getting the word out there about you and your business. This can be accomplished by regularly posting on different websites, blogs, or social media platforms. The more relevant you become, the more authority your links will carry. 

  1. Practice Outreach

A classic way to enhance the quality of your links is to focus on outreach. This involves directly contacting the public to inform them about your content and asking for links. This may seem like an obvious answer, but it is often the best way to spread the word about your content. Stellar SEO's guide to link building is a great way to get more knowledgable about it.

Another way to spread the word about your business is by using email. Email is a fantastic marketing tool for real estate brokers when used correctly.

This will require creating a strategic and personalized email that will get people’s attention. Research where your content will be most relevant and who you think would be interested in sharing your message. Once you have your perfect email and mailing list prepared, ensure that you send it at the best time for a higher response rate. 

  1. Update Your Website

If you create the perfect piece of content and get it featured in the best place possible, users on your website will substantially increase. But, what happens if they get to your website and they are disappointed by the results? They will click away fast, leading to poor link quality. 

Before you begin driving traffic to your site, make sure that it is in the best possible condition. Everything from usability to web design can influence what people buy. So make sure you update your site to make sure it is user friendly and showcases your business in the best light. 

Getting links is important, but getting high-quality links is necessary. Real estate brokers will be able to gain visibility and business far better if they focus their marketing efforts on creating quality articles and getting quality links that will strategically connect them with their target audience.

Jamie is a 5-year freelance writer who enjoys real estate. He is currently a Realty Biz News Contributor.
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