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Live Video Real Estate Marketing: The Most Powerful Tool in Your Arsenal

By Ben Shepardson | October 4, 2018

Live video real estate marketing is just one tool of many that you have at your disposal when it comes to increasing the reach of your real estate business. As technology continues to drive higher levels of connectivity, though, using live video to market your real estate agency has become one of the most effective methods in use today. In fact, using live video real estate marketing (or not using it) now has the potential to make or break your real estate business altogether.

The Live Video Content Marketing Revolution

Live video, often called live streaming or just streaming, has revolutionized content delivery. In fact, statistics show that 100 million internet users watch live video daily. Additionally, the rate that live video is consumed outstrips pre-recorded video content by a stunning amount; viewers spend eight times longer watching streaming video content.

In the face of these statistics alone, your choice is clear. If you're using digital marketing to grow your real estate brand (and you should be), video content needs to be a part of that digital marketing strategy. If you're using any video content, it's in your best interest to use live video real estate marketing to reap the rewards of its superior popularity.

Why Live Video Works So Well

What is it about live video that resonates with viewers so overwhelmingly? Live video is all about the new and unexpected.  We've always been fascinated with being told a good story. What better story is one that unfolds before your very eyes, one where no one -- even the storyteller -- can say for sure what will happen next? Real estate stories are no different -- there wouldn't be dozens of cable television shows devoted to house hunting otherwise.

Smart real estate marketers already know the allure of a story. Sharing content in the form of blog posts and pre-recorded videos that take readers and viewers on a journey through the ins and outs of home buying or home renovation can spin riveting tales. Using live video to share these stories in the form of an open house, a walk or drive around the neighborhood of a featured home for sale, or anything else related to real estate will be a natural draw.

Live Video Real Estate Marketing Doesn't Require Specialized Equipment

Creating marketing videos can be labor-intensive. Between shooting the video on professional-grade equipment and then editing it together and adding effects using expensive software often requires expensive expert help. However, using live video to market your real estate business doesn't require specialized equipment -- or specialized knowledge.

Live video can be shot on any modern mobile phone. Additionally, because it's live, there's no expectation of polished production values from your audience, which means you don't need to invest in post-production. Finally, streaming video capabilities are now so widespread that major social media platforms like YouTube and Facebook both offer live streaming services that are incredibly easy to use, making live video marketing incredibly accessible.

The Secrets Laid Bare

There you have it: the reason live video real estate marketing is so powerful. It resonates with viewers, offers any number of content avenues in terms of storytelling, and requires no specialized equipment to set up and use besides a simple smartphone.

Don't get left behind in the live streaming revolution. Incorporate live video into your digital marketing campaigns and your real estate business can reap its rewards as well.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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