RealtyBizNews - Real Estate Marketing and Beyond
Real Estate Marketing & Beyond
Home » Technology Insider » Real Estate Technology » Matterport Makes VR Dreams a Reality for the Real Estate Industry

Matterport Makes VR Dreams a Reality for the Real Estate Industry

By Ben Shepardson | November 28, 2016

Technology continues to make leaps and bounds in the virtual reality sector, and real estate professionals are quickly discovering its money-making potential. Virtual reality's entire existence centers around its ability to mimic real life experiences, so much so that it's touted as the next best thing to being there in person. And while that may sound like the stuff of science fiction, Matterport is actually helping it become a reality, especially when it comes to showcasing real estate listings.


Matterport's 3D Showcase is leading the VR-for-real-estate charge by makings its imaging capabilities widely available. Using a simple camera, anybody can easily create a professional, fully immersive virtual tour of a property in about 30 to 60 minutes, with zero editing and zero design skill. The result? Expect more clients, stronger connections, and a powerful brand to match.

The Scope of Virtual Reality

Technology continues to shatter layers of limitations to bring the unimaginable into reality. In 2005, we boarded Google Earth on a bird's eye view journey to nearly anywhere in the world. In 2016 Facebook introduced 360 Photos, which gives viewers a 360-degree scope of your surroundings. These and other interactive experiences that have previously emerged have carved the path for the VR breakthroughs that are currently surfacing. Now, Matterport has married immersive technology with

Now, Matterport has married immersive technology with high-quality imaging, and made it available for brokers, real estate agents, and creatives to craft a one-of-a-kind VR experience - no goggles required.

Having already cemented its place in the video game world, VR is now enticing other industries to harness the technology to improve the client experience and gain a competitive edge. Although VR technology is still under development, it has already secured its position as the new "it" technology that businesses should plan to capitalize on early before it becomes par for the course.

A New Revolution in Real Estate

VR technologies like Matterport's 3D Showcase are revolutionizing the real estate industry as we know it, for both agents and buyers alike. It transforms an open house into an always-open house; it adds crucial depth and dimension that flat images fail to deliver; and most importantly, it provides true 3D panoramic tours that puts the buyer in position to feel right at home.

The sleek, professional appeal of Matterport's 3D Showcase tours could very well become the new standard for buying and selling real estate. We're entering a new era where prospects can tour a house at their leisure from anywhere, and get a true sense of the property's overall look and feel without wide-angle distortions or lack of images. VR immerses your clients into a parallel dimension that delivers every view they need to decide whether or not to move forward. Imagine the time and effort it will save you both.

It's clear that virtual reality has a bright future, especially considering how businesses are already leveraging its potential. But aside from the visual benefits, consider how using this up-to-the-minute technology can strengthen your brand. Showing prospects how your agency's VR technologies will help them sell their homes can send you miles above your competition. It contributes to your company's M.O., and gives clients and prospects another way to identify with your brand. When used correctly, and when adopted early, VR's boost to your company image will quickly overshadow your initial investment.

As an added bonus, Matterport makes it easy to share your 3D showcases across social platforms and other channels for maximum exposure with just a few simple clicks. They've really upped the expectations when it comes to real estate solutions, and since it looks like VR is only going to continue its growth, it looks like Matterport will be, too.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
  • Sign up to Realty Biz Buzz
    Get Digital Marketing Training
    right to your inbox
    All Contents © Copyright RealtyBizNews · All Rights Reserved. 2016-2024
    Website Designed by Swaydesign.
    linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram