Real Estate Marketing & Beyond
Different types of house buyers approach buying with different mental attitudes. Investors typically approach a purchase with a purely profit motive. Retail buyers on the other hand are attracted by an emotional appeal. Emotional appeal begins with photos and videos and grows or diminishes beginning with curb appeal that follows through right down to the bathroom furnishings.
"Home staging is no longer optional in this real estate market, but a MUST. It's what will make the difference in whether your home sells or not." - Real Estate Mogul Barbara Corcoran
Successful real estate agents understand that beautifully designed and staged homes have much stronger buyer appeal than vacant or non-staged homes. Statistics show that staged homes sell faster, bring higher offers, and create happier sellers. Staging is the best marketing strategy available with proven results. Showhomes, one of the premier home staging services in Memphis, can be found at www.showhomesmemphis.com.
Showhomes partners with many local and national real estate brands such as Keller Williams, Coldwell Banker, Prudential, Re/Max, Century 21 and more. They have successfully helped thousands of realtors, homeowners, investors, banks, and builders market and showcase their listings for a faster sale and at a higher price. The service speaks for itself and results more than pay for the service.
Vacant houses are often perceived to have a lower value than homes that are staged and often receive "low-ball" offers from buyers who perceive the owner is desperate to sell. Most agents know that a home that is being lived in needs to be decluttered to make it appear larger and more appealing. Similarly, vacant homes such as rehabs and new homes greatly benefit from staging enabling potential buyers to envision living in what otherwise would be seen as empty space.
Buyers are enticed by seeing a home they will be completely comfortable living in. The appeal happens when they visualize where couches, chairs, and living room tables are best arranged for family gatherings. Or if the dining room will fit a table meeting their needs. That is how a strong emotional connection is created. It changes how a buyer perceives and experiences viewing a potential home.
Whether a buyer is upsizing or downsizing, staging a home visually answers quality of life questions before the buyer even thinks to ask them. Closing the deal fast and at the highest selling price means appealing to the largest number of buyers. Professional staging brings out a home’s qualities by bringing in the right furnishings without over-stuffing the home.
Consider how much work and knowledge goes into properly staging a home. After selecting exactly the right furniture to best accent the home, just arranging pillows on couches and beds begins with multiple iterations of color selection before the arrangement actually begins. A top notch staging company brings a wide variety of furniture and accessories to the home enabling the design team to have an onsite selection to choose from. The typical staging project requires two moving vans. The first van is filled with furniture. The second, with a variety of accessories to give the home a comfortable living feeling.
A professional interior staging company pays attention to the smallest details. The job doesn’t end with the placement of the last plant or accessory. Professionally staging includes a detailed cleaning to assure new furniture fuzz, cardboard boxes, and all unwanted remnants are completely removed to leave only the pristine and well-staged home appealing to the most discerning buyers.
Please add your insights and wisdom about staging homes. Also, our weekly Ask Brian column welcomes questions from readers of all experience levels with residential real estate. Please email your questions, inquiries, or article ideas to [email protected].
