Last week we talked about a few of the key fields to follow on Google Analytics when evaluating your real estate website’s performance. Following your site’s traffic, traffic sources, and social media overview are all critical for understanding how your site is ranking and what factors are driving traffic, but there’s much more to Google Analytics besides these three components.
While we could spend all day discussing all the uses Google Analytics provides users, instead let’s just take a quick look at a few of the most important aspects of the world’s best website performance tool.
Understanding the traffic flow and what users are clicking on most when reaching your site can help real estate website owners evaluate navigation patterns and what potentially is catching the eye of home buyers. Once reaching the In-Page Analytics screen, you’ll easily be able to see what percentages of users are clicking on all the different links on your website’s homepage. To put it quite simply, if you find several links that aren’t generating many clicks, it might be time to consider putting some different linkable options on your homepage that will improve your click-through rate.
Through Content Analytics Reports, real estate website owners can view how often users visit each page on your website, what your most viewed pages are, how long they are staying on each page, and a visit-to-page-view ratio that allows you to know how many users coming to your website are actually clicking through to each page. The key takeaway from Content Analytics is being able to determine what pages aren’t getting adequate views or may have low visit durations. Keeping website visitors on your website longer will largely increase the chance for converting that website visitor into a possible lead. For pages that aren’t getting seen or have low visit durations, try adding more content and photos to keep readers engaged for a longer period of time.
In a world where more and more internet users are searching the web from their smart phones or tablets, understanding how your site is being viewed from such devices, apps, or mobile ads is becoming more and more important. With mobile analytics, real estate website owners very easily see what devices are being used to view your site, how many visitors are reaching the site with a mobile device, and of course what pages are mostly being seen using these devices. Not having a mobile-friendly responsive design real estate website can now mean the difference in generating a substantially more amount of sales leads, so tracking these numbers is key to making sure your website is being well perceived on-the-go.