Real Estate Marketing & Beyond
The chatter about innovative new real estate apps for your iPhone or Android seems to have silenced quite a bit over the last several months, with much of the web-marketing focus now seemingly on getting the latest and greatest responsive design website. But just as you thought you had seen the last of those strong marketing campaigns to download the next best thing in real estate mobile technology, Movoto announced the release of their new real estate app for iOS and Android earlier this week on Facebook.
Like most real estate apps, Movoto’s application software allows potential home buyers and renters to access all the MLS data in your local market, which of course, is the same information real estate agents use to help locate possible homes you may want to view or see in person. So just as you can on Movoto’s website, search home listings by city, zip code, address, and MLS number, or filter listings by a set of criteria which includes single-family homes, condos, new in the last 7 days, open houses, reduced price, foreclosures/short sales, school district, days on market, house size, lot size, and the year in which the home was built—all from the convenience of your mobile device.
While nothing mentioned above is really anything different from other real estate mobile apps, there are some pretty neat features included in Movoto’s newest release, Version 2.2. The most notable of the updates is that users will now have the ability to view comparable homes for each house in which there is nearby data—a great tool for buyers specifically wanting to search in a defined area or location. In addition, previous bugs in the registration fields have been fixed and a “Feedback” feature has also been added so users can directly contact Movoto about the app's performance, search capabilities, and other technical issues they may be having.
For more information about Movoto’s new real estate mobile app, check out the Movoto app page on iTunes and Google play for Android, or follow them on Facebook here.
Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate at Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing Specialist and is a managing partner at Real Estate Web Creation, LLC.
