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New Tools from RE/MAX INTEGRA Empower Agents to Build their Brand

By Guest Author | September 24, 2015

RE/MAX INTEGRA publicly announced today the launch of a new suite of tools available to agents through an alliance with Move, Inc. and Placester. The new innovative digital tools will be housed under one turnkey location for RE/MAX INTEGRA agents to build their personal brand and convert their leads at no additional cost.


“We place a significant amount of importance on the need to continuously grow, improve and reinvent our tools to drive agent productivity,” said Effi Barak, Chief Operating Officer of RE/MAX INTEGRA.

Striving to provide agents with the best technology, RE/MAX INTEGRA facilitated a pilot program earlier this year offering agents the opportunity to gain hands-on experience with Move’s online lead consolidation and response tool, FiveStreetSM. After overwhelmingly positive feedback from agents, RE/MAX INTEGRA made the informed decision to implement the FiveStreetSM solution as one of three brand new tools within the RE/MAX Launchpad Productivity Suite.

The collaboration brings state-of-the-art technology to better serve agents in today’s real estate market. FiveStreetSM will serve as the primary lead management platform available to agents along with ListHub™ the nation’s leading provider of listing syndication services, and performance marketing metrics also operated by Move.

“We’re proud of the collaboration that has taken place between Move and RE/MAX INTEGRA to produce the most effective way for agents to close online transactions in their market,” said Ray Picard, executive vice president of sales for Move. “RE/MAX INTEGRA agents now have a leg up on the competition with access to the best mobile technology in the industry that allows them to quickly respond to leads, obtain intelligence on prospects, and reply to inquiries personally and successfully.”

The launch of the new suite of tools also brings websites from Placester to RE/MAX INTEGRA agents and brokers. Placester websites combine easy setup and maintenance with beautiful design and modern technology that enable anyone, regardless of technical skill, to market their listings effectively and make better connections with consumers online. Leveraging its network of more than 570 MLSs, which represent more than 95 percent of agents across the U.S., Placester offers personalized, modern and responsive sites to agents, brokers and teams in virtually every corner of the country.

“With this partnership, we’re excited to bring Placester websites to the more than 16,000 RE/MAX INTEGRA real estate professionals across North America, “ said Matt Barba, CEO of Placester. “RE/MAX INTEGRA is committed to supporting its agents with the best digital tools and technology, and we look forward to collaborating with them to deliver superior home search experiences for their clients.”

The three new tools will join RISE, Mainstreet and Design Center within the RE/MAX Launchpad Productivity Suite to offer RE/MAX INTEGRA agents the best solutions to maintain a competitive edge in their local real estate market.

Roll out of the new platform will be staggered through each RE/MAX INTEGRA region starting mid-October, with the Ontario Atlantic region roll out beginning in the first quarter of 2016 based on marketplace variances.

“We’re thrilled to offer this innovative new product to our membership as we continue to focus on growing our business as home of the top producers across the globe,” said Barak.

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