Real Estate Marketing & Beyond
Ocean Properties' bid for the Balsams Grand Resort in New Hampshire was successful, paving the way for the company to acquire the 8,000-acre property. Despite offers from local investors, the current owners chose to sell to Ocean Properties Ltd. Hotels and Resorts, a hotel and resort franchiser with major holdings throughout North America.
The Balsams in Summer
Ocean Properties has already announced its plans to make significant improvement to the resort to make it more accommodating for modern travelers. Calling it a "winter wonderland", Ocean spokesman Tom Varley said the company is in the process of formulating a "master plan" for the resort but did not reveal any details. Speculation has circulated that changes may include closing the resort in the winter, developing as much as 30 percent of the land, and even laying off some staff members, but Ocean has not made any real decisions at this point.
Varley did say, however, that Ocean would make staffing changes. "We will probably blend the current staff with employees from Ocean during the transition, and make improvements in culinary and marketing, like we did at the Wentworth."
The Balsams in Winter
The Balsams Grand Resort Hotel is situated on an 8,000-acre property, providing ideal conditions for golf, hiking, kayaking, skiing, camping, mountain biking, and other outdoor adventures. The resort began as the Dix House, just after the Civil War, serving then as a 25-room summer inn. New owners later renamed it The Balsams.
Ocean Properties Ltd. Hotels and Resorts hold properties in several regions, including the Southwest U.S., Northeast U.S., Southeast U.S., the Caribbean, and Canada. Its hotel holdings include the Marriott in Portsmouth, the Westin Key West in Florida, and the Renaissance Carambola Beach Resort in St. Croix.
Feature image, "The Balsams in Summer", courtesy Wirtzy52.
