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Performance Evaluation Software For Your Real Estate Office

By Joe Heath | December 10, 2012

Managing a real estate office can be a consuming task for even the most experienced industry professionals. Organizing a marketing plan, delegating incoming sales leads, and balancing the needs of however many agents work within the office is often an overwhelming task and can sometimes lead to overlooking employee performance.

While making sure your real estate office runs smoothly and efficiently, also making sure your team of real estate professionals are working diligently to follow up with clients and close deals is of course a top priority. If you run your own real estate brokerage, there’s nothing more frustrating than employing agents that don’t take the necessary steps towards being a successful Realtor.

As you likely know, acquiring leads from your real estate website, networking, or various other forms of marketing tactics takes a lot of time and even more money. And when you’re not getting a return on this sort of effort, it’s ultimately your loss and money out of your pocket. So what’s the best way to assess your in-house agents, you ask? Well, if you’re not familiar with the performance evaluation software offered by Halogen, it might be time to investigate how it has the potential to increase your bottom line.

With Halogen eAppraisal™, office managers are able to streamline the complete employee evaluation process in an easy and effective approach. Easily track employee progress and performance, set and align employee goals, and get the feedback you need to get your real estate office running the way it should be. Employee performance reports are not only a good indicator of how well your staff is operating, but it’s also a cost-effective way to gauge whether or not you have the right people in place to set your company up for success.

Halogen’s performance evaluation software is cutting-edge and is currently used by nearly 2,000 customers. It’s easy to use, secure and reliable, and 100% risk-free. Along with eAppraisal, Halogen also offers software products that include e360 Multirater, eLearning Manager, eSuccession, eCompensation, Job Description Builder, Big Picture Talent Management, and eRecruitment. To learn more about Halogen employee performance software, visit today!


Joe Heath is a graduate of Indiana University and also holds a Graduate Certificate in Real Estate Development from Drexel University. After working as a Market Research Associate and writing published Market Snapshots for Hanley Wood Market Intelligence in Chicago, Joe now works as a Web Marketing/SEO Specialist and is a managing partner at Real Estate Web Creation, LLC.

Joe Heath is a Digital Marketing Specialist with Real Estate Web Creation — a boutique agency that offers affordable and effective SEO and website development services to real estate agents, brokers, home builders, and developers.
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