If you’re planning to jump on the real estate blog wagon, you’re not alone. A growing number of real estate agents are wondering whether this path is worth the investment. Still, once they see the numbers and understand how their poll of potential clients can grow through a real estate blog, they immediately start looking for tips on how to start their first real estate blog.
The fact of the matter is that people want to increase their earnings with as little investment as possible. Through a real estate blog, if you’re a creative person and want to share some of the information you accumulated throughout your career, your financial investment could be minimal. What you have to keep in mind, however, is that you will need to invest time in a real estate blog. If you don’t have the time for it, your financial investment can grow. But don’t worry, there are several options to increase your real estate business through a real estate blog.
Now, when it comes to deciding the types of subjects you will cover throughout your real estate blog, there are a few profitable real estate blog niches that you might want to look into. If you are familiar with one of these niches and could cover it within your blog’s content, don’t hesitate to get on board. Creating content that covers profitable real estate niches can increase your business’ revenue and also provide profit from the blog itself. Just make sure you reach your targeted audience and enjoy what you do. A real estate blog should start as a hobby that you turn to regularly.
Over the past few years, we saw a growing interest in the environment with more people becoming aware of the effect our lifestyle has on our planet. Factors like pollution, negative health effects, and different species on the verge of extinction focused the spotlight on sustainability and what we should do to take better care of our planet. Environmentally consciousness is on the rise and people want their homes to have the lowest possible carbon footprint.
The green property niche is still growing in popularity and, by extension, profitability. If you’re looking for a career reset, you could change the niche you’re working in and discover the green niche that’s here to stay. Sustainable, recycled, repurposed, or flipped properties are more environmentally friendly than the suburban single-family home sprawl and as population numbers continue to grow, downsizing will become a more common occurrence. Blogging about eco-friendly real estate will place you at the forefront of the innovation market and there’s always something happening that aims to lower our carbon footprint. From wooden skyscrapers to biophilic designs, this niche is overflowing with topic ideas. You just have to start writing.
There are many people interested in relocation properties for a variety of reasons. While there are people who are simply curious, many are planning to move. For instance, they might be relocating due to a job change. Maybe the company they work for sends them to another city to help develop a new branch, but they don’t know anything about that city. It could also be a new job entirely. They might have gotten accepted to an out-of-state university and need to know more about the city’s nightlife. Having as much information about the new area as possible can make a big difference for those moving there.
In order to ease the change and make it as comfortable and as stressless as possible, relocation properties content can answer all their questions. While promoting the properties is helpful, give them details about life in the city. What is the cost of living? What are the best clubs, restaurants, sports bars, and brunch areas? What outdoor activities are available throughout the city? Just answer all the questions you would have relating to a potential relocation. Seeing as you live in the city, you’re likely well versed in what life is like there. You have all the information necessary to create a real estate blog about your hometown.
People are also looking into relocating outside of the big cities as property values keep climbing and office-attendance oscilates. Remote work makes it possible for employees to live further away from their office and more affordable areas are growing in appeal. Why would people pay half of their salaries to live closer to work if they are no longer required to go to and fro every day? Smaller cities or properties on the outskirts of towns are becoming more attractive, and people want to know what life is like there, before they move.
Now this one is tricky. As an elitist niche that’s only accessible to a small percentage of the population, the luxury properties niche blog has two sides. One of them includes the buyers of these high-value properties that have access to ownership of luxury real estate properties. These are the A-list customers that can afford properties that go over a million dollars. These types of properties are usually located in unique destinations and have a wide area of amenities included within their boundaries. They are incredibly private homes with breathtaking views from every corner of the property. They can have a unique design or unique features like private lake access, an infinity pool, or a completely off-the-grid system that does not hurt the property's aesthetics or luxury level.
All these features increase the value of these properties and limit the pool of potential buyers. They also attract curious eyes and that’s where the second side of luxury properties blogs comes from. Many people like to read about these properties even if they don’t afford them. It’s like the saying “looking over the neighbor's fence”, we want to be aware of what others have. This curiosity can be motivational at times, but it can also be toxic as they are dreaming of things that, at least for the time being, are unattainable to them. Still, they grow your target audience and you can win some clients from some unexpected places as well. Don’t judge a book by its cover and don’t limit your customer pool. On the plus side, even if you don’t close five deals a month, when you do, the profit is gonna be worth the work you put into the sale.
When you can make a profit out of your passion, you will never feel like you’re working. We all want to enjoy our jobs, but not every aspect related to your job is great. However, if you like to write and are passionate about real estate, through a real estate blog you can increase your revenues while having fun. It will be like talking to a friend about everything that you like, without actually talking your friend’s ears off. You can also use a real estate blog as your therapeutic creative outlet and reap the benefits ten-fold.
Keep in mind, as long as you enjoy what you’re writing about, the readers, whoever they are, can tell. If you lie, are fake, pretend, talk about things that you are not familiar with, or think yourself above your readers, you will have a problem. The first thing you have to know about blogging is that whatever niche you choose, you need to be honest, trustworthy, and true to yourself. Readers can tell otherwise and you can lose readers and potential business along the way.
Just be yourself, provide the information your target audience is interested in and relate to the. Don’t think about it too much, but implement a marketing strategy if you want your blog to be successful and reach your target audience. Have fun with it and post regularly. Best of luck!