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Property for Sale: How Do Realtors Efficiently Market Their Homes?

By Rachelle WilberMarch 03, 2017
  • Putting your house up for sale is a major undertaking that requires a professional's aid. Realtors are the best resource for home sales because they have the industry knowledge and experience to move a transaction forward. As a seller, you may be interested in a realtor's role during the selling process. Explore how realtors efficiently market their homes to the highest bidders.

    Immediately Upload to MLS Listings
    Any reputable realtor starts the marketing process by adding the property to the national, MLS listings. This database serves almost every real-estate agent across the nation, which opens up the marketing world to the sellers. Both buyers and realtors can look through the listing and examine the features. The home's amenities should be listed in simple terms with photos to match. Realtors will usually check on the listing so that every detail is accurate. Questions and comments pour in from the MLS listing so the realtor fields all of these inquiries. Sellers simply need to sit back and wait for a bid.

    Advertising on Realtor's Website
    Every realtor today has a website. Your listing should be part of their site because this professional becomes your representative. The listing will often have links to photos or other associated sites that only boost your property's value. Statistics about schools and other neighborhood features are part of this advertising strategy. Realtors have a chance to see the volume of visitors to the property's page by way of the site's analytics. Interested parties can also leave messages and ask questions on the site for clarity about the advertised property.

    Creating an Attractive Open House Experience
    Marketing the home involves the first-hand experience of an open house. A home in Northern Utah may have just been built. It has the finest amenities in the neighborhood. However, it still needs to be decorated for the occasion. Realtors will often dress up the home with pillows, rugs and other accents before an open house. This brand-new Utah property looks even more intriguing with all of the comforts of home added to the interior. Buyers driving past the home or invited to the open house may be tempted to put in an offer.

    Networking Among Colleagues
    Sellers may not realize that realtors have the inside track to sales because of their industry contacts. Realtors should share their listings with colleagues because these contacts may have customers looking for those exact property types. Local meetings, lunches and other discussion times can possibly match a property to the perfect buyer. Realtors might hold monthly gatherings where local colleagues swap listings as a way to move the transactions forward. Although MLS listings keep most professionals aligned with the available sales in the area, meeting the realtor and speaking directly to the professional about the property can make a big difference when it comes to sales.

    Discussing the Property Through Social Media Channels
    Your property may be a prominent sight on the realtor's website, but the professional should also discuss the home on their social-media channels. Twitter, Facebook and Instagram are perfect platforms to advertise a home by the professional's handle. Photos, trivia and other facts might be presented to the realtor's followers. People who follow the professional may be interested in the property, or these followers share the information with their friends. A home's exposure to the public can grow exponentially with social-media power.
    Realtors also help sellers by setting a fair price on the property. Sellers often have an unrealistic view of their properties, which creates a ballooning price that won't bring in potential buyers. Discuss the pricing with the realtor so that everyone understands the pricing structure. Buyers will be walking through the door in no time.

    Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor's Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn't on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Rachelle recommends looking up Northern Utah home builders for those interested in moving to the area. Follow her on Twitter and Facebook: @RachelleWilber;

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