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Real Estate Broker Software: Powering Your Business to New Heights

By Ben Shepardson | October 19, 2018

Real estate broker software is the missing link for your real estate business when it comes to empowering growth, both in the short term and for the foreseeable future. Here's what you should know about what different types of broker software programs are out there, what they do, and how to select the best one for your business.

What Real Estate Broker Software Does

It's not easy running your own brokerage firm. That's why the enterprising minds behind a number of different realty support companies have created their own versions of real estate broker software to make it a little easier on you in a number of different ways.

No matter how large your real estate brokerage is (or how small), there's a real estate broker software package out there for you and your needs. These platforms aren't necessarily one size fits all, but they do often have plenty of functions in common, including:

  • manage accounting
  • provide productivity and profit analysis
  • manage broker performance
  • Maintain and monitor online listings
  • calculate commissions
  • track referrals
  • aid in office administration tasks


Why You Should Use a Broker Software Platform

There are a number of excellent reasons why you should use real estate broker software. The boosts to your brokerage's productivity and office organization are often worth the cost of doing business alone, but if there's an arguably more important facet of broker software, and that's its benefits in conjunction with customer resource management. CRM, in turn, helps drive positive customer experience in ways that contribute to your brokerage.

CRM, and by extension, customer experience, are intensely important to any business, and the real estate industry is no exception. Building and maintaining relationships with clients is crucial to the long-term success of a brokerage, and that's exactly why a number of high-profile real estate broker software programs like Brokermint and others offer full CRM integration services to support your ability to provide excellent customer experience.

How to Identify the Best Broker Software Package According to Your Needs

Not every real estate broker software platform is created equal. Different companies design these software programs with differing capabilities in mind, making one platform more useful for a brokerage that provides commercial real estate brokerage services than one that deals primarily in residential units, property lots, or any other type of brokerage. This makes it important to learn how to identify which of these software suites are going to be the most beneficial for your brokerage.

There's no hard-and-fast rule for categorizing these software programs, of course. Yet at the same time, there are plenty of general guidelines to keep in mind. First and foremost is to match the scope and range of your brokerage business to the real estate broker software package of your choice. A major provider like Buildium is a popular choice for large-scale brokers, but cost of access may be out of range for many smaller brokerage firms, for example.

The Best a Brokerage Can Get

There is an intense amount of competition in the real estate industry. You need as many strong advantages on your side as possible if you want your brokerage to be successful, and having a real estate broker software platform helping you is one of the most effective ways to not just remain competitive but to stand out from the crowd. Choosing a good broker support platform will help you accomplish that, and much more.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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