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Finding the Best Real Estate Social Media Marketing Companies for You

By Ben Shepardson | November 15, 2018

Real estate social media marketing companies may not be a dime a dozen, but they aren't exactly rare, either. Finding the best one for you, though, can be a bit of a challenge. That's why we've put together this quick guide on how to choose the best one for your real estate business.

Why Social Media Marketing is So Important

Digital marketing is, of course, a major player when it comes to promoting your real estate business. Everyone knows nowadays that you need to have a fully-fledged digital presence; that includes a fully-functional (and well-designed) website as well as having your business listed online in databases such as Google My Business and other listings.

Less clear, though, is how important social media has grown. Digital marketing campaigns must include a strong social media presence today, considering how big a role social media plays in growing a successful business. Social media is huge -- 72% of the population of North America alone uses Facebook, for example, and you better bet that means you can't ignore social media marketing!

Social Media Real Estate Marketing Companies in a Nutshell

So it's obvious you've got to get social media in the mix when it comes to marketing your real estate business. Running a social media marketing campaign, though, is a lot easier said than done. In fact, it might be well out of your sphere of expertise; this is exactly why you need to find a social media marketing company to take this burden off your shoulders and run a campaign on your behalf.

Not every social media marketing company will be perfect for your needs, though. Did you know that only one out of three marketing professionals focus on social media marketing full-time? Social media real estate marketing companies need to possess not just a keen understanding of how to generate interest and engagement on a number of social media platforms but how to tailor campaigns specifically for real estate, and they need to be dedicated to your exclusive needs if you want to run a successful campaign.

The Best Social Media Marketers Know the Ropes

Choosing a social media real estate marketing company that works on social media campaigns exclusively is just the first step in finding the best one for your real estate company. More specifically you've also got to choose one that not only has experience dealing with the specifics of growing a realty business but one that understands what strategies and tactics work for realtors in a social media environment.

A good example of this would be a social media company that's adept at producing video content for its marketing clients. An overwhelming 73% of homeowners say that they prefer realtors that can handle video content, according to a recent survey -- yet only around 12% of the industry uses YouTube. Partnering with a social media marketing company that doesn't work with video is obviously the wrong choice in this case.

The Final Word

Choosing from the best social media real estate marketing companies doesn't have to be pulling teeth. As long as you keep just a few important things in mind, you can be well on your way to bigger and better successes with your own real estate business. Choosing a marketing company with the right focus, experience, and capabilities and you'll see your realty business booming before you even know it.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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