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How Real Estate Webmasters Changes Internet Marketing For Good

By Ben Shepardson | January 24, 2017

As a real estate professional, your clients look to you to guide them through the challenges and triumphs of finding the perfect piece of property. After all, you are the expert who will answer their questions, do the necessary research, negotiate prices, and help them make the best buying or selling decision for their unique situation. But if you aren't applying that same "experts know best" logic in your marketing and technology strategies, you could be sabotaging your sales without realizing it.

Experts Know Best

Enter Real Estate Webmasters, a technology giant solely dedicated to the online real estate industry, providing websites, lead management, IDX, and web content all wrapped together in a single package. Just as you are your client's go-to for buying and selling properties, Real Estate Webmasters is the expert when you need digital technology that hones in on the unique aspects of real estate.

With over 90% of buyers relying on internet searches at some point during their journey, it's crucial to push your website and other particles of your digital footprint into a prospect's primary focus. Truth be told, it's one of the first marketing tools your potential online clients will see, and even then they may not take action until after they scope out your competition. But a well-designed website - inside and out - can do two things:

  1. Make prospects remember your brand so they come back to you.
  2. Give you the tools you need to reach out to them first.

Looks Come Second to Functionality

The explosive technology boom in the last decade has opened the floodgates for newcomers to enter just about any industry, which means you need to not only stand out in your field, but be considered one of the best. That's where Real Estate Webmasters outshines. They not only understanding your clients' needs, but also formulate the right strategies to fill those needs, including a website that's as visually appealing on the front end as it is powerful on the back end:

  • Stunning visual capabilities
  • Mobile-friendly and auto-screen adjusting
  • Integrated IDX/MLS
  • CRM and Analytics for one-stop data management
  • Unlimited content possibilities, including rich media

All-In-One and One for All

When Real Estate Webmasters touted themselves as an all-in-one solution, they meant it. In addition to providing the vehicle, Real Estate Webmasters can also provide all the drivers, mechanics, fuel, and accessories to attract your passengers:

  • Graphic design/branding
  • Content writing
  • Custom programming
  • Consulting
  • PPC Management
  • SEO Optimization
  • Search Engine Marketing

In Closing

There are plenty of do-it-yourself options available in today's technology focused society which makes crafting a website for your real estate company as simple as adding stock photos and linking your social media accounts. For some businesses, that's all they need. But these solutions that offer the same standard options to retailers, restaurants, doctors and just about any other industry lack the specific tools you need to succeed in the competitive world of real estate.

Real Estate Webmasters takes a different approach. Their full gamut of solutions, from website layouts to CRM and lead capture to analytics, are far from cookie cutter. They have unique options for every type of agency, brokerage, single agent, multi person team, and enterprises, so you speak to your audience the way you do best - without limits.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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