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Real Estate Website Profiles in Excellence: EXIT Realty

By Ben Shepardson | November 20, 2018

When it comes to marketing your real estate business, there's nothing more important than a well-designed, professional website. A realtor site is an absolute necessity, with the best offering high levels of value to buyers, sellers, and investors alike.This can certainly be a tall order, but it's not impossible. In fact, there are a number of realty companies out there that check all the boxes when it comes to providing a professional and engaging experience to its online visitors. One site that exemplifies these design and marketing goals is EXIT Realty.

The EXIT Realty Story

EXIT Realty sprang to life in 1996 as a regional real estate franchisor located in Toronto, Canada. Today, EXIT Realty has franchises across North America. The company has since made a name for itself because of the unique compensation system it provides its agents in the form of a residual compensation system.

It's a unique arrangement. EXIT Realty provides 10% sponsoring bonuses to agents on any sales made by their sponsors. This bonus doesn't come from the sponsored agent's commission, however; it's paid out by EXIT Realty on a corporate level. It's an approach that has generated high levels of agent loyalty. Loyal agents tend to work harder on behalf of their clients, and the difference is clear.

A Real Estate Website for Everyone

EXIT Realty's website takes a comprehensive approach. While it has fully-functional property search engine capabilities -- including the ability to save favorite properties -- the EXIT Realty website is more than just another MLS lookup service. It features rich and robust resources for not just home buyers but also house sellers and even real estate investors as well, providing a one-stop-shop experience for all aspects of the business of buying and selling real estate.

EXIT Realty provides excellent informational resources for sellers regarding deciding when to sell, tips on pricing, preparing a home for sale, and others. Sellers also have the option of entering their contact information directly into the website in order to connect with an agent closest to them. Those interested in becoming real estate investors or increasing their existing portfolio through EXIT Realty also have opportunities to contact their nearest agent for more information.

Layout and Design

Just as important as the actual function of the EXIT Realty site, though, is its layout and design. Here, the website doesn't disappoint -- it has a professional design that's both easy to navigate and provides whatever information a visitor is looking for at a glance. The horizontal navigation bar is an excellent example of this, as its location as a floating header at the top of the page and expands downward when you move your cursor over each entry.

The content of the site itself is presented in a simple and intuitive manner. As if to emphasize its ability to find you a new home, the site features a search bar as its most prominent feature upon arrival, yet simply scrolling down reveals the other types of content the site offers, presented in large interactive panels that, when clicked on, send the visitor to dedicated content pages. Many of these pages offer supplementary video content as well, providing a true multimedia experience to visitors that showcases EXIT Realty's professionalism and production value.

We Are EXIT: Making Dreams Come True (30S)

The Final Word

EXIT Realty's website raises the bar relatively high for other real estate companies. It features a unique blend of professional design and layout combined with high-value content and functionality. Combined with the unique approach the company takes to rewarding their agents no matter which franchise they may belong to and you've got a real winner.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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