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RealPage Launches New Multifamily Platform

By Victoria Udrea | April 11, 2024

RealPage, a software and data analytics provider to the real estate industry, has unveiled a cutting-edge resident-facing technology platform that offers a personalized and digitally-optimized experience, setting a new standard in the industry. Designed to provide a comprehensive and seamless experience from leasing to living, the new platform will offer a streamlined online leasing process from initial interest to move-in. This includes advanced fraud detection technology, a marketplace of services and offers for moving in, tools for financial wellness, and a loyalty program.

RealPage will deliver four new resident-centric solutions

RealPage aims to offer a comprehensive and user-friendly resident experience in the multifamily industry through a unified platform.

The four new solutions will include:

  1. Unified leasing to living. RealPage's integrated approach streamlines the leasing process by combining the lease application, identity verification, and lease signing into a single resident portal. This means you only need one digital wallet and one login, making everything more convenient and efficient.
  2. Hassle-free moving. With the enhanced moving application, you'll experience a simplified and streamlined move-in and move-out process. We've included a handy checklist, connections to local service providers such as movers, utilities, and internet, and the ability to track your progress through intuitive dashboards.
  3. Enhanced financial well-being and streamlined payments. These new financial products and services, such as payment methods, rent reporting, and key partner referrals, will greatly benefit residents and property management. They will enhance financial wellness and ensure timely rent payments.
  4. Enhanced loyalty rewards and concessions management. With these solutions, property managers can effectively utilize incentives to encourage desired resident behaviors and significantly reduce concession costs by up to 20%. Residents can earn points by signing or renewing their lease and promptly paying their rent. These points can then be redeemed in the rewards marketplace for gift cards, which are fully funded by RealPage.

These comprehensive solutions will revolutionize the resident experience and provide property managers with numerous benefits, such as value-added perks, lower operational expenses, and seamless integration with RealPage's property management system, OneSite.

RealPage has recently acquired Keyready, a software company that streamlines the moving process for residents and property managers. This acquisition will greatly enhance the launch of the resident experience platform. Our suite of moving solutions streamlines and enhances the entire move-in and move-out experience.

Several RealPage customers are currently testing beta versions of the new platform's Moving and Loyalty solutions. Additional information about the new resident platform and its general availability will be disclosed in August during RealWorld 2024, which is RealPage's highly anticipated customer event.

Victoria Udrea, a talented author who specializes in real estate and technology, is a valued contributor to Realty Biz News. With her keen eye for detail and passion for keeping readers informed, she diligently covers the latest developments in the industry, focusing particularly on the exciting realms of AI and smart home technology.
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