Here are some tips to get the most out of your paid local search budget.
This is the crux of local search. Google allows you to target by location. If you live in Los Angeles, you don't want people in Cleveland to see your real estate ads. Every time they click, you're wasting money.
Google allows you to show ads during certain days of the week. You can also show your ads during certain hours of the day. This all comes back to your data. If your weekend leads are less profitable, increase your weekday spend. If nighttime clicks don't convert well, then shut off your campaign during nighttime hours.
If your ads don't show up, you're out of the game. And the person with the highest bid doesn't necessarily show up. Your quality score directly impacts Google's calculation. Google wants to show consumers ads that are relevant.
Your quality score is dependent on many factors. For instance, the design of your landing page and your copy is essential. Likewise, your account history and your closeness to the searcher matter too.
Yet, there are other ways to boost up your quality score. Many listings are not 100% complete. They are only partially completed, a situation that Google that doesn't look on with favor. Also, there are other issues too. For instance, Google is more likely to show your ads when your business is open for operation. In other words, you can get a higher quality score when your business is open. Since Google allows you to run ads when you want to, consider concentrating your ads when your business is open.
84% of Americans say that reviews influence their purchasing decisions. Getting someone on your page isn't enough. You want them to take the next step, to request more info, to schedule a viewing of the house, to call you on the telephone. Reviews turn clicks into conversions.
How can you get reviews? It's definitely a tricky situation. Only 28% of Americans have written a review. Moreover, many of those people had a negative experience, not a positive one. Here are some things you can do to improve your lot.
Local searches are getting bigger. Glide past other realtors now. Get the most out your paid local searches by following the tips above.