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Running Real Estate Ads That Deliver Results

By Ben Shepardson | November 22, 2022

When it comes to real estate ads, it's important to keep up with the latest trends in marketing and to make sure your ads are reaching the right audience. A well-written real estate ad that includes the right information can go a long way toward landing potential clients while minimizing wasted time and money on ineffective campaigns.

Whether you're an experienced real estate agent or just starting out, this guide will walk you through creating an effective real estate ads campaign.

Real Estate Ads Render Results

Real Estate Listing Ad Components

When selling a home, it's important to put your best foot forward. A well-crafted real estate ad can make the difference between a slow sale and a fast one. To get started, you'll want to make sure the following items are included in your ad:

  • Headline: Write a catchy headline that describes the home in one sentence like "Cute bungalow on quiet street" or "Brand new construction on a cul-de-sac."
  • Listing details: Address, price range, terms of sale, and listing agent. Simple enough.
  • Location: Describe the location of the property and its amenities in a few sentences. For example, “A charming Victorian home in the heart of downtown.” Or “A large lot just outside of town with views that stretch for miles."
  • Features: Think of all of the information you would want to know about a home before you go see it. That includes things like square footage, number of bedrooms and bathrooms, existing systems, appliances, and more.
  • Special features: Include any special features that make it stand out from other homes; for example, if it has a fireplace or renovated kitchen.
  • Photo and/or videos of the house or property: Include visuals of each room and any outdoor spaces that are important for buyers to see (front yard/backyard). It's also helpful to have photos from different angles!

Facebook Ad for Real Estate

Facebook ads for real estate are a great way to connect with potential buyers, but the process of creating and optimizing your ads can be difficult. In this section, we'll cover how to set up your Facebook ad so it's optimized for success and gives you the best chance of generating leads.

  1. Set up an account on Facebook's advertising platform (Ads Manager). This will allow you to create ads that appear on people's timelines and in their newsfeeds. You can also run ads on Instagram with this platform.
  2. Think about how much money you want to spend on the ad each day. The more money you spend per day, the more people will see your ad—but it will also cost more money.
  3. Create or select an audience based on your needs and goals. If you want people who are actively looking for homes in your area, select an audience like "people interested in real estate." If you want people who are likely to buy a home soon, select an audience like "people who have expressed interest in buying real estate."
  4. Include compelling captions and visual elements. It's important that your content be specific and compelling enough that people will click on it when they see it in their news feed. Images and videos can help draw attention while also giving potential customers an idea of what they're getting into.
  5. Maximize the placement of your Facebook ads. Real estate agents can place Facebook ads on these primary channels: Facebook, Instagram, Messenger, and Audience Network. Ads served via the Audience Network may appear on other apps, websites or in-app content from publishers that you tap. When deciding where you want your real estate Facebook ad placed, think about your ideal buyer or seller.

Luxury real estate listings

The best way to get luxury real estate listings is to be good at what you do. That's right. If you're a realtor who's known for being a great negotiator, and people know they can trust your advice, then they'll want to help you succeed and grow your business—and that means sending you their best properties. Eventually, you'll get the right connections in the right place at the right time. Luxury property buyers and sellers know that if they're looking for top-tier properties, then nothing beats working with an agent who knows their way around the market.

Getting real estate listing fast

In the real estate business, time is money. That's why you need a fast, reliable way to get your listings online.

Here are tips for getting your listings online quickly:

1) Make sure you have all the information you need before starting your listing. If you don't have it, you're wasting time and losing money.

2) Choose a platform that's easy to use and easy to learn—you don't want to waste time trying to figure out how to use it!

3) Choose a platform that's customizable. You should be able to add your own personal touches and make sure that it fits your brand.

4) Consider how many people you want to reach—and how quickly. Do you want a wider audience, or do you prefer to target more specific demographics?

5) Select a platform that has good analytics so that you can track the progress of your listings. Make sure also that your platform can handle whatever volume of listings you need it to handle!

6) Get your property ready for showings. This means staging it properly (if necessary), cleaning it thoroughly, fixing any issues with the property (such as broken appliances). This will make all of the difference when it comes time for buyers to see your home!

Paying another broker for advertising

When you're looking to advertise your business, you might think the only way to do it is through social media. But while Facebook, Twitter, and Instagram are great platforms for reaching potential customers, they can also be very costly. If you're looking to cut costs, there are other options out there that can help boost your brand's visibility without breaking the bank.

One of these options is using a broker. Brokers are essentially middlemen who connect businesses with advertisers—and they don't charge as much as traditional ad agencies do. They also have access to a lot of different types of advertising opportunities that most small businesses don't even know exist!


We hope this guide has provided you with all the information you need for running a successful real estate ad campaign. Remember, though, that the key to any good marketing campaign is not just writing a good ad, but tailoring it to your specific audience. By taking the time to understand exactly who your potential clients are, along with their wants and needs, you can plan an effective campaign for your business.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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