Real Estate Marketing & Beyond
Happy Grasshopper, a provider of an intuitive and comprehensive real estate CRM optimization platform, started the year with the appointment of Scott Lockhart as its new president. With Scott at the helm, Happy Grasshopper plans to elevate its thriving culture and product offerings, cementing its status as the preferred choice for the industry's most accomplished agents, brokerages, and teams.
In his new role, Lockhart will focus on driving innovation and growth for the company and strengthen Happy Grasshopper's position as the primary communication platform for real estate agents and brokerages seeking to boost their Customer Relationship Management (CRM) systems.
Scott's deep understanding of creating user-friendly products that address the often misunderstood needs of real estate professionals makes him the perfect fit to join me in leading Happy Grasshopper to new heights. With Scott's expertise, we're poised to level up our already successful culture and product offerings, ensuring that our service continues to be the top choice for the industry's most successful agents, brokerages, and teams.
Dan Stewart, Happy Grasshopper CEO
Scott Lockhart brings two decades of experience and a wealth of knowledge in creating straightforward yet powerful solutions for complex challenges within the real estate industry. His most recent position was as CEO of Showcase IDX, where he oversaw two acquisition events to eXp World Holdings and, most recently, to Constellation during his 11-year tenure. His appointment will bolster Happy Grasshopper's standing as an essential tool for real estate agents and brokerages to maximize the potential of their Customer Relationship Management (CRM) systems.
We reached out to Lockhart to learn more about his plans at the helm of Happy Grasshopper.
Mihaela Lica Butler: What lies ahead for Happy Grasshopper now that you preside over its operations?
Scott Lockhart: In 2024, Happy Grasshopper is accelerating the expansion of its reach and customer base through word-of-mouth and strategic positioning initiatives in a year that we're forecasting unprecedented growth for the company. The team has laid the groundwork for this growth over the past few years, finding ourselves at an inflection point for the company where the product is mature, it elegantly and effectively solves the problems it's meant to solve, and provides its customers with a valuable return on investment. Put simply, Happy Grasshopper works, and in this market, it's more needed and valuable than ever. I'm here to help Dan navigate scaling the business and product through this time of massive growth.
Mihaela Lica Butler: What makes Happy Grasshopper valuable and necessary for real estate professionals?
Scott Lockhart: Happy Grasshopper is one of the industry's most unique marketing technology platforms. Its distinctiveness lies in its effectiveness, equipping agents, teams, and brokers with tools that solve major challenges and delivering an unmatched user experience and ROI in the PropTech arena. It seamlessly merges technology with human curation to create meaningful personal connections, resulting in some of the highest and most reliable returns on investment I've observed in this or any other industry. Our core CRM-Optimization platform makes it simple for agents to address many of the biggest challenges agents face by making it easy to get the very most out of their existing CRMs and databases to close more transactions.
Over the past 14 years, Happy Grasshopper has established a thriving business by ensuring a 200% return on investment in the first year for its clients, demonstrating the effectiveness of its distinctive approach to lead engagement and generation that can activate CRM contacts into business conversations unlike any other on the market. Under Scott Lockhart's guidance, the company is poised to broaden its impact and further advance its mission to foster global dialogue, delivering unparalleled value to its users.
