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SEO for Real Estate Pros: How to Grow Your Digital Footprint

By Ben Shepardson | February 23, 2019

Real estate's a competitive line of work. You need every single advantage you can get if you want to stand out from the crowd. Search engine optimization is one of the best ways to do that, and using SEO for real estate marketing online can help your realty business reach new heights when it comes to growing your digital footprint. Here's how real estate-focused search optimization can help you increase your market share.

Why You Need SEO for Real Estate

The truth is that 95 percent of home buyers use the internet to search for real estate information. This means that unless you've got an online presence, you're missing out on the majority of possible sales. The best way to ensure your own website receives the highest number of visitors has always been and continues to be through ensuring your site is optimized for search engines.

SEO for real estate is a wide umbrella term, but it covers every single aspect of what you need to make sure that your site comes up whenever someone uses the internet to look into real estate. Every aspect of search optimization is important, but here are some of the biggest targets to hit:

Maintaining a Blog

Research shows that companies that maintain blogs generate 67 percent more leads than companies that don't have their own blog. With leads being so integral to the real estate business model, maintaining and updating a blog regularly is an important aspect of SEO for real estate.

Optimizing for Mobile Devices

Mobile devices are increasingly important to search engines. Industry leader Google announced they had recently moved to a mobile-first search preference, and that means your site might not show up as high in search rankings unless it's been mobile optimized.

Maintaining a Social Media Presence

Today, everyone is on social media. Connecting to this massive target audience requires concentrated effort, ensuring that you share content from your website to social media platforms in ways that encourage visitors to then stay on your site further.

Using Image and Video Content

Some of the most effective types of content to share, either on your own website, on social media, or both, has grown to be visual content. Using video is particularly beneficial in attracting attention and is especially useful in creating walk-throughs or virtual open houses of select properties you wish to highlight.

Focus on SEO for Real Estate, or Find Someone Who Can Do It For You

It takes a lot to run a successful real estate business. Sometimes you simply don't have the bandwidth to do it all yourself -- and even if you did, you might not have the expertise to do things such as research keywords, code mobile-friendly web pages, and manage social media campaigns. While there's nothing wrong with doing it yourself if you have the time and energy, there is a better way.

In cases where you don't have the expertise or the time to manage search optimization for your real estate business yourself, it can be beneficial to partner with an SEO expert to help you manage the heavy load. This will free you up to focus on the parts of your business that you're best at, while still making sure that the important task of search optimization still gets done. Never hesitate to reach out to a qualified SEO marketer for their help!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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