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Setting Up Your Real Estate Investment Business Online

By Brian Kline | August 18, 2013

If you are in the real estate investment business, you must have a strong internet presence. If you don't have a website, you will not succeed as a real estate investor. If you don't have a strong online presence, you will not go to the head of the class.


photo credit: SEOPlanter via photopin cc

A few of the many things your website should be doing for you include:

· Promoting your business to create credibility.
· Automate your ability to gather quality leads.
· Use an opt-in form to increase your contacts.
· Market your own properties.
· Attract more money partners to finance your deals.
· Advertise for renters and buyers.

Here are a few compelling facts to back up my strong words. When buyers begin looking for a home, 87% begin their search online. In comparison, only 47% look at newspaper real estate ads.

As a result of online searches, 77% drive by a home to look at it and 63% walk through a home after first viewing it online. If you're not online, the vast majority of the traffic is passing you by.

Everyone is Online

With every investor and realtor online, the real question you should be asking yourself is how are you going to pull in highly targeted traffic? There are two important things you need to do to improve your results.

First, you need to search engine optimize (SEO) your site down to the locality that you serve. If you invest both locally and nationally, you should have two distinct websites attracting two different targeted groups of visitors.

For your locally targeted visitors, think about the search keywords that people are likely to be using. Are they searching by town names, counties, near by towns that you serve, even by specific neighborhoods? The majority are using search term like "home sellers in Reno NV" or "homes for sale in Reno NV". What you need to do is make a list of the terms potential clients are searching by and either optimize your website for them or have a webmaster skilled in SEO do it. Localizing your SEO will dramatically improve your position in search engine results.

Now, do the same thing to attract national visitors but for a different website.

Getting Your Website Viewed

Next, you need to hand submit your domain URL to three major directories. You can submit it to Google at: The other search engine you want to submit to is Bing at: Once you submit to the search engines, they will come to your website regularly looking for new content to keep your site up to date in the search engines.

Another place to submit your URL is or Open Directory project. This is a little more difficult. Most, if not all, of the major search engines use DMOZ to populate their own directories. Being listed at DMOZ essentially gets you listed in every other directory.

Here's how to be listed locally on DMOZ. Go to: There you'll find a list of the states, simply follow the link to yours. Next, you'll find links to the counties, localities, metro areas, and regions in your state. I suggest you begin with counties but be sure to follow each one down to the category of "Real Estate". Once you find the exact location, you want to be listed for, look for a link at the top of the page that says "Suggest URL".

You should post your investment business right along side the realtors because that is where most people look. However, each state has slightly different categories. Take a close look at all the categories under "Real Estate". You may find other categories that are appropriate for you to post your link. If you want to attract qualified renters for instance, several states have a category for "Rentals". Many also have the category "For Sale By Owner".

For your national website presence, all you need to do is follow the original link provided above and stay at the United States level. On the page that lists all of the states, instead of selecting a state, simply scroll down to find the "Real Estate" category at the national level.

Congratulations, taking these actions will significantly improve your online real estate business.


Author bio: Brian Kline has been investing in real estate for more than 30 years and writing about real estate investing for seven years. He also draws upon 25 plus years of business experience including 12 years as a manager at Boeing Aircraft Company. Brian currently lives at Lake Cushman, Washington. A vacation destination, a few short miles from a national forest in the Olympic Mountains with the Pacific Ocean a couple of miles in the opposite direction.

Brian Kline has been investing in real estate for more than 30 years and writing about real estate investing for seven years with articles listed on Yahoo Finance, Benzinga, and uRBN. Brian is a regular contributor at Realty Biz News
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