With 188 million daily active users, Snapchat is an all-too-often overlooked social media platform that is ripe for your digital marketing efforts. Incorporating Snapchat real estate marketing into your digital advertising strategies can, therefore, yield some major results. Here's seven great ways to use Snapchat real estate marketing to your advantage.
As a free app, Snapchat will cost you nothing to join. Additionally, all you need to create marketing content for the platform is a mobile phone with a decent camera. This means that you can begin marketing your real estate business without having to focus on producing expensive video or image content. Using Snapchat can supercharge your marketing budget, allowing you to use it elsewhere to greater effect.
Snapchat has an excellent geo filter capability that you can leverage in order to promote your real estate business as a brand that is an expert in a specific area. Any and all content you share to Snapchat can have this filter applied to it, which helps to showcase how in-tune your real estate business is with local businesses and organizations.
You would think that the ephemeral nature of Snapchat would mean that using Snapchat real estate marketing would be a challenge, but the platform's Memories function can help you create permanent albums of Snaps you can then share with others. These albums enable you to tell niche-specific stories focusing on a property, a neighborhood, or anything else you feel will help grow your brand.
Another way to leverage Snapchat's on-demand geo filters is to promote events happening in a chosen area. Whether you're sponsoring a local charity or hosting a community event, you can use a filter to brand you real estate services. This makes it easy to not just raise awareness for the charity or event you're involved in but also increase your brand awareness at the same time.
Snapchat might be primarily for entertainment, but the best entertainment also provides added value like knowledge or education. Providing clearly interesting content to Snapchat such as features homes for sale, unique interior design elements, home renovation projects in progress, or even fun household gadgets and life hacks makes your Snapchat account memorable. That will lead people to turn to your real estate business first.
Not quite a social media app but much more than just a social messaging platform, Snapchat is unique in that its user base isn't just trendy Millennials or Gen Z teens -- close to 15% of Snapchat users are in the golden 35-to-45-year-old demographic for real estate sales. Tapping into that demo, and gaining access to the rapidly burgeoning Millennial demo, means you'll have no dearth of prospects to market your real estate business to on the platform.
Snapchat's built-in directory system provides some tools for finding new people to follow (and allowing new people to find you), but you can increase your chances with the GhostCodes companion app. GhostCodes has additional categories to choose from, so using the app to list yourself appropriately and categorize your snaps accordingly will increase your visibility by a wide margin.