Real estate marketing can be tough. There's a wide field to cover, and lots of competitors out there. But there are a number of excellent methods for standing out from your rivals. Using social media for real estate marketing is one such strategy, and it's one that works wonders. Here's a collection of short tips to grow your real estate business brand using social media.
Being in the real estate business in the 21st century has a number of requirements, one of which is maintaining a solid web site. Yet even the best realtor site isn't worth much unless it draws visitors. That's why using social media to promote your realtor website, by sharing blog posts and other content hosted on that site, can help maximize your site visitors.
Social media tools, especially paid social media marketing tools such as those integrated into Facebook's post promotion system, are ideal for targeting very specific audiences. This makes it easy to concentrate your marketing efforts on specific demographics, from age to interests to even geographical area.
Once you've dialed in your targeted audience, you can begin using social media for real estate to build trust and authority within that audience in a number of innovative ways. An example of this is posting valuable content that is sure to resonate with your audience because it's relevant to them. This can include focusing on neighborhood data like schools, employment opportunities, or dining and entertainment options.
Have a property you want to showcase to your audience? Whether it's a virtual open house or just an off-the-cuff walkthrough, you can use social media for real estate to live-stream these events to your audience. Be sure to add plenty of color commentary to your videos to keep your viewers engaged. Elaborate on neighborhood details and unique properties of the home to up the interest.
Everyone loves winning free stuff. Using social media to create contests or giveaways that are themed appropriately is a great way to drum up visibility while also building up a contact list. Providing a chance to win a gift basket filled with local neighborhood products, for example, in exchange for an email address or a Like on social media is a win-win scenario, as it provides opportunities to grow your real estate brand in more ways than one.
Another great way to use social media marketing for your real estate business is to showcase your level of social consciousness, especially when it comes to the close ties to the community you have. There are a number of ways to do this, which include organizing or sponsoring local charity events and then sharing these events on social media. Whether it's a clothing drive, a charity run/walk, or a "clean up the streets" trash collection day, spearheading these events can generate some seriously good vibes with the community.