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Something for Everyone: How to Create Home Appeal for the Masses

By Guest Author | August 31, 2016

Sellers understand what’s needed in order to turn their home into a move-in ready investment for buyers. Curb appeal and a little bit of basic cleaning and sprucing up can help. Nonetheless, sellers cannot force buyers' to select their house over another. What is seen as a little fix for some is a huge turn-off for others. These tricks can help to gather more eyes toward your house and encourage a faster sale.


Price Check

Some sellers price homes under-value in hopes that it sells quickly. The remaining sellers overprice homes for profit. In reality, the answer is pricing the home based on market sale value in the neighborhood. Go lower than market value while remaining fair. Too high and too low sales turn off buyers for different reasons.


Sweeten the deal with incentives. Mentioned previously, incentives tempt buyers to choose their home over another. Consider an incentive idea that's convenient and affordable. Ideas include new installation (roof, appliances, flooring, etc.), amenities (swimming pool, deck, etc.), and money (gift cards, transferable insurance/ warranty, closing costs, etc.). Not all of them may be possible, but just adding one can help seal the deal.

Home Repairs

It's astounding how some sellers will not fix holes, cracks, leaks, and dents prior to market presentation. One home inspection uncovers all imperfections, and if you don't fix at least a few, you lost a potential buyer. Unless the buyer is searching for a fixer-upper, no buyer will purchase a home in poor condition. Fix troublesome issues before it hits the market.

Online and Offline Marketing

Real estate centric websites (Trulia, Zillow, Redfin, etc.), social media sites, newspapers, and real estate companies must be in perfect position to advertise to the masses. Advertise on many resources for maximum reach. Photographs are your main selling points and should never appear blurry. Photograph all rooms along with the exterior and yard/garage. Total photos must equal at least six.


While realtors are busy promoting the home to buyers, what are you doing? Help realtors promote the home by informing friends, family, and business associates about the home. Encourage word of mouth. Place information about the home sale on your social media accounts.

Realtor Troubles

Maybe the realtor doesn't have the best intentions. If you lose trust in your realtor, dump them and search for a realtor with knowledgeable insight. This realtor will work hard to sell the home, including photographs, online promotion, and motivation. Find those realtors through online review sites.

Sellers are always competing with each other in their neighborhood and city. The internet increases competition with sellers as they are also competing statewide, nationally, and internationally. These strategies increase sale possibilities happening faster than expected. Allow these examples to help conjure up more ideas.


About the author: Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most her time hiking, biking and gardening. For more information on selling with the right realtor check out Leading Edge Real Estate. Contact Brooke via Twitter @BrookeChaplan.

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