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Strategically Growing Your Real Estate TikTok Presence: An In-Depth Guide

By Ben Shepardson | June 9, 2023

In the vibrant digital marketing landscape of 2023, there's one social media platform that has captured the imaginations of millions of users worldwide: TikTok. Combining the addictive nature of short videos with a community-centric approach, this platform is the new frontier for real estate professionals looking to build an online presence.

This article aims to guide you on how to gain more followers to your real estate TikTok page. It is not a quick fix but a strategic process that, when followed correctly, can lead to a significant increase in followers, potential clients, and ultimately sales.

1. Understanding TikTok’s Algorithm

The first step towards growing your TikTok real estate page is understanding the platform's algorithm. The TikTok algorithm uses various factors to decide what content to show to users, including:

  • User interactions: Videos you've shared, liked, or shared, and accounts you follow.
  • Video details: Details like hashtags, location, and details you share in your content.
  • Device and account settings: Your location, language preference, and device type.

Understanding these aspects can help you create content that the algorithm favors, increasing its visibility to potential followers.

2. Content Creation: Keep it Original and Engaging

Creating high-quality and engaging content is key to attracting followers. A real estate TikTok page could include tours of homes for sale, interior design tips, or insights into local real estate trends. Remember to keep the videos short, exciting, and digestible.

3. Use Trending Hashtags and Sounds

To increase your content's reach, use trending hashtags and sounds in your posts. This will expose your content to more users, increasing your chances of gaining followers.

4. Collaborate with Other TikTok Users

Collaboration is a powerful tool on TikTok. By collaborating with other users, especially those with a large following, you can expose your content to a broader audience. This can involve doing duets or challenges related to real estate.

5. Post Regularly and at the Right Time

Consistency is key to TikTok. Posting regularly, ideally once or twice a day, can help maintain your presence in the followers' feeds. Also, post during the peak activity hours of your audience for maximum reach.

6. Engage with Your Audience

Engaging with your followers and viewers is crucial. Responding to comments, asking for feedback, or even initiating conversations can help build a community around your brand.

7. Promote Your TikTok Account on Other Platforms

Promoting your TikTok page on your other social media platforms can help you gain followers. Link your TikTok account to your Instagram, Twitter, or Facebook account and encourage your followers there to follow you on TikTok too.

8. Run Contests and Giveaways

Hosting contests and giveaways can significantly boost your followers. Offer something valuable, like a consultation or a discount on your services, and ask participants to follow your account and share your content as a part of the contest.

9. Use TikTok Ads

TikTok offers a comprehensive advertising platform. This can be a quick way to gain followers, but it does require an investment. However, highly targeted ads can yield high returns.

10. Track Your Performance and Adjust

Finally, keep track of your performance. TikTok provides analytics to its users, which can give valuable insights into what's working and what's not. Adjust your strategy based on these insights to continuously improve and grow your following.

Growing your real estate TikTok page isn't just about getting more followers. It's about building a community of engaged followers who are interested in your content and, potentially, your services. By following these steps, you can strategically grow your TikTok presence, establishing yourself as a real estate authority in the TikTok community. Happy TikToking!

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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