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Supercharge Your Mobile Real Estate Strategy with 4 Tactics

By Ben Shepardson | March 14, 2018

Do your prospects like your mobile forays, or do they just tolerate them? In The Code of the Woosters, P.G. Wodehouse pens this hilarious quote, “I could see that, if not actually disgruntled, he was far from being gruntled.”

Confession time. Are your prospects gruntled? Does your real estate mobile strategy cut the mustard? The world is moving toward mobile. In October 2016, mobile usage leapfrogged desktop usage and never looked back. You can’t afford to be left behind. Supercharge your mobile real estate strategy with these four tactics.

Create an App

The quickest shortcut to mobile relevance is creating a real estate app. Of course, that’s easier said than done. Fortunately, there are shortcuts. First, your real estate app starts with a clever idea. Focus on creating a hyperlocal app, or a niche app that no one else has. It’s better to be a big fish in a small pond than a small fish in a big pond. After you have your idea, strongly consider outsourcing the work (unless you have a developer on staff). You have quite a few choices including The App Institute, Upwork, a local agency, and Fiverr. Lastly, it’s critical to consider the pricing model for the app. Are you going to use a free model, a paid model, or a freemium model? Each strategy has pros and cons. Still, distributing a free app will give you the most exposure- as long as it's good.

Make Sure Your Website Is Mobile Friendly

By 2019, mobile will account for 79% of all web traffic. Millennials are buying more and more homes. You need to be prepared. Test your website’s mobile friendliness with Google’s official app. If you’re not up to snuff, then follow these helpful tips from Hostgator.

Use Push Notifications

Push notifications are an effective strategy if you have an app. You know the power of push notifications: a buzzing sound when there’s breaking news, an email alert, an update telling you there’s a Slack message. Push messages are powerful tools for marketers, but they’re far from omnipotent. Irrelevant push notifications, like restaurants with terrible locations, are likely to be ignored or removed. As a realtor, you’re especially susceptible to this. There are few times when a real estate push notification provides authentic value. Yet when it works, it really works. For instance, letting prospects know their ideal home has hit the market is quite beneficial.

Pay Per Click Ads

When it comes to PPC ads, you have a lot of options. You can use Facebook, Google Adwords, Twitter, display networks that cover a bundle of sites, and many more. Pocketmath notes that a good mobile ad is, among other things, relevant. Realtors need to target by age, location, and other factors to ensure they’re reaching the likeliest buyers.

Are You Tolerated or Appreciated?

Imagine if widely-read humorist P.G Wodehouse was alive, doing digital marketing consulting for realtors. He might jokingly ask, “are your customers gruntled, disgruntled, or somewhere in the middle?” If you can’t answer ‘gruntled’ with confidence, your strategy needs a refresh. Don’t accept mobile mediocrity.

Ben Shepardson is a Realty Biz News Contributing Writer and has a long track record of success in online marketing and web development. While pursuing a bachelor’s degree in Computer Information Systems, he worked doing enterprise-level SEO and started an online business offering web development services to small business customers.
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