Real Estate Marketing & Beyond

Younger buyers are losing out to baby boomers as they compete for fewer homes

By Mike Wheatley | October 16, 2021

Home Sales, US Real Estate

Millennials are driving the housing market rebound

By Mike Wheatley | September 1, 2020

Younger home buyers aged in their 20s and 30s, who were once seen as being reluctant to enter the housing market, are now driving its recovery during the COVID-19 pandemic, according to the Wall Street Journal. Even before the pandemic began, so-called millennials were starting to increase their home buying activity, accounting for more than […]

Baby Boomers – Downsizing Homes but Upscaling Experiences

By Brian Kline | August 17, 2020

By continuing to spend $Trillions each year as consumers, the baby boomers haven’t finished shaping U.S. households and spending patterns. With 10,000 baby boomers turning 65 and migrating into retirement every day through 2030, their lifestyle choices strongly remain the second most powerful consumer economic force. There are clear indications that millennials will never achieve […]

Featured News, Residential, US Real Estate

Millennials way behind baby boomers when it comes to homeownership

By Mike Wheatley | February 6, 2020

Millennials own far less real estate than their predecessors, and it means an entire generation could have lower lifetime wealth, experts say. Data from the Federal Reserve shows that when baby boomers reached their median buying age of 35 in 1990, they owned around one third of all U.S. homes, in terms of overall value. […]

11 million baby boomers are expected to retire in the next 2/3 years and many will want retirement homes

Downsizing Tips for Baby Boomers

By Brian Kline | February 4, 2020

Baby boomers may no longer be the largest demographic group but with 73 million of them, they are the second-largest group of consumers. A big reason why the real estate industry should still be taking heed of baby boomers is that their needs are changing as they transition into retirement. A Time for Downsizing Finding […]

Residential, US Real Estate

Universities adding more senior housing as they target baby boomers

By Mike Wheatley | December 26, 2019

What with traditional students being saddled with ever-growing debts, some universities are looking to seniors as a new source of income, and they believe those people may also be interested in buying homes near their campuses too. Universities are increasingly looking at retired baby boomers as a promising source of income, The Wall Street Journal […]

Featured News, US Real Estate, Zillow

Zillow says a 'Silver Tsunami' will flood the housing market in 20 years

By Mike Wheatley | November 27, 2019

Zillow is forecasting an end to housing inventory problems, but we may have to wait a while for it to happen. The company says it expects to see “flood of homes” coming onto the market over the next twenty years. Those homes will primarily be existing homes currently occupied by baby boomers, which will be […]

Home Buying, US Real Estate

More baby boomers opt to “smart size” rather than downsize

By Mike Wheatley | September 27, 2019

A growing number of baby boomers are finding that it simply won’t do to downsize once their children flee the nest, and are instead choosing to “smart size” according to their needs, The Washington Post reported this week. “Older home buyers today are ‘smart-sizing’ rather than just downsizing,” Mollie Carmichael, a principal with the housing […]

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