Google Drops FLoC, Pivots Towards Topics and FLEDGE

Last week Google dropped FLoC (Federated Learning of Cohorts) – a controversial technology Google planned as part of the Privacy Sandbox initiative. FLoC was supposed to give advertisers the means of targeting ads without exposing details on individual users by clustering them into groups based on their browsing activity. But FLoC triggered powerful opposition from

Read More »

RealtyBizNews: Real Estate Marketing & Beyond