Over the last five years, learn have made up the largest part of home buyers. In 2018 for instance, Millenials represented 36% of the home buying market. It is a no-brainer then for marketers to leverage cool digital technology to target these home buyers.
Using twitter for real estate sales has emerged as one of the most effective strategies in recent years. Users range from 30 to 49 years old. These are your target clients and it makes sense to boost your presence here. It is the best way to increase your real estate sales.
If you want to push your real estate sales, it is time you learn how to harness the power of Twitter.
While creating a Twitter account is easy, there are things you can do to make it even more effective in boosting real estate sales.
If you want to harness the power of Twitter, don’t post content randomly. Instead, start by drawing a content strategy and a calendar.
This will guide your campaigns, improve consistency and guarantee higher ROI. Use the 80/20 rule where 80% of your content contains interesting information and 20% features promotional content.
One of the biggest blunders real estate marketers on social media is the failure to create relevant and value-driven content.
You have to craft interesting ideas to post on your Twitter account if you want to capture the attention of potential customers. For instance:
The simple secret of Twitter as a marketing tool is to keep engaging. Now that you know what to tweet about, you have to start the conversation and keep it going.
What’s more, you should ride on ongoing conversations that are relevant to your local market. Keep monitoring your account. Make sure you follow back and or re-tweet anyone who follows or mentions you. Respond to queries promptly and politely and use such feedback as an opportunity to sell.
Visuals are king in social media marketing. These include photos, images, and videos in your tweets for more views. Tweets featuring images, for instance, bring up to 18% more clicks and 150% more retweets.
Some of the things to avoid when using Twitter for marketing include
Using twitter for real estate sales is one of the most effective marketing strategies. As the real estate market gets more competitive, Twitter offers a great opportunity for your real estate office to stay ahead of the pack.