Finding new ways to engage home buyers and keeping them coming back to your real estate business is often one of the biggest challenges agents and brokers face in today’s competitive real estate industry. Having a high-ranking website helps home buyers and renters to find your business, but what else can be done to ensure you maximize your business potential and chance for a higher conversion?
With the rise of WordPress and its growing popularity among real estate agents looking for a simple, affordable, and easy-to-manage web presence, numerous plug-ins and tools associated with this platform continue to give agents the kind of edge they need to not only develop a strong web marketing strategy, but maintain it over a long period of time. It’s no secret that one such tool—e-mail marketing—is a great way to compliment your website or blogging efforts by continuing to stay in constant contact with potential clients, home buyers, home sellers, renters, or just plain followers. And thanks to 40Nuggets, implementing a near effortless e-mail marketing campaign has never been easier, especially if you’re currently using WordPress for your real estate blog or website.
As the first WordPress auto-newsletter creator that can routinely generate and send out personalized newsletters from your website’s content based on user interaction, the 40Nuggets Smart Auto-Newsletter Plug-in is easy to install, simple to manage, and provides in-depth analytics information as to who opens each e-mail, open-rate percentage, user click-through-rate, and several other key pieces of information that give your e-mail marketing campaign the absolute best chance for success. In addition, you’ll also have the option of which blog posts you want to include or exclude, as well as how many times you want each newsletter sent out per week.