Real Estate Marketing & Beyond
Real estate is one of the most competitive environments to work in. Whether it's one agency against another or even realtors working within the same agency, the real estate agent that gets there first is the one that's the most successful. Marketing yourself effectively as a realtor, therefore, is an absolute necessity, as this gets your name out there into the minds of prospective home buyers.
In today's connectivity-centric world, digital marketing techniques are increasingly taking a bigger piece of the pie when it comes to successful advertising strategies. Consumers are using their mobile devices for nearly everything today, and that includes house hunting, so good real estate agents need to capitalize on this. Here are some of the best mobile apps you can use to market your own real estate business.
Digital marketing often involves social media marketing today, as social platforms can help you reach target demographics quickly and easily. You can't put all your eggs in one basket with social media, though, so that means maintaining a social presence on a number of different platforms.
This process can easily get tedious and confusing. That's why Hootsuite can be a lifesaver. An all-in-one social media management dashboard, Hootsuite makes it easy to update and interact with all your social media profiles from Facebook, Twitter, Instagram, YouTube, LinkedIn, and more.
Real estate agents are constantly on the go, and they need a myriad of tools to support them in the field. If a prospective home buyer wants specific details on a property such as a floor plan, a savvy realtor doesn't have to rush back to the office to access this data -- they can now generate it on the fly using their mobile device.
It might sound like witchcraft, but it's not. The MagicPlan app uses your device's built-in camera to map any property you're standing in, generating a custom floor plan that you can then share with clients, with colleagues, or anyone else who might need access to this information. Never lose a sale again because you don't have the info your buyer wants when they want it.
Finally, there's one last app that every realtor needs to have in his or her arsenal of tools. While it's not strictly designed for marketing, this all-around mobile app is so useful that it has positive secondary effects on your ability to market yourself because it has the potential to make you just that damn good at your job. We're talking, of course, about the RPR Mobile app, designed by the National Association of Realtors.
The Realtors Property Resource RPR mobile app is your answer to all these questions. RPR Mobile does it all, and does it when you're on the go so you can provide your clients with the information they need, when they need it. This covers more than just what new properties are on the market but detailed data on neighborhood, no matter if you8're looking for residential or commercial properties. Any realtor equipped with RPR Mobile will quickly earn a reputation for being on the ball, and there's no better way to market yourself than through positive word of mouth.
